Online Marketing

Fundamentals of Digital Marketing and Analytics Strategy For 2014 – Part 1

Last year, I posted my take on the digital marketing strategy on the Rackspace blog while leading their digital marketing organization. This post is one of a two-part blog series, which extends the discussion further for 2014 and beyond. Digital marketing has evolved and the purchase cycle has become more complex, as marketers struggle to […]

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The Case for Radical Simplicity in a Complex World

When did it all get so complicated?  That’s what I asked myself over the weekend as I was thinking about the current state of online marketing. Think about it: how many times have you, a marketing expert, found yourself shaking  your head (or your fist) in frustration as you tried to make sense of your […]

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Geeks vs Nerds – Or – A Good Analyst is Hard to Find

At the end of a long day during Unica’s marketing conference in 2008 one of our customers and I were discussing whether it is better to be a nerd or a geek. Tough question it seemed. But luckily, in Sept. 2009 the brilliant Venn diagram below started zipping all over blogs on the Internet. The […]

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Multichannel Marketing – 2 years later: Direct is becoming highly digital, real-time, in- and outbound (part 2/3)

In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. In this part we will look at the surprising advances that direct marketing has made in the past two years. The old-new direct marketing: Outbound What web marketers don’t realize is that the new direct marketing (since […]

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Multichannel Marketing – Two years later: Digital is at a Crossroads

In the two years since publishing the Multichannel Metrics book, the face of marketing has changed drastically. We are entering a critical crossroads in 2010. By 2013, will we look back and find that this was the year when marketers from online and other marketing teams first realized how similar their goals have become and […]

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The [Sad] Face of the New Marketer

It’s rare that I read a press release and think, “Wow—that’s sad.” But that was exactly my reaction Wednesday when I saw the results of our study, “The Face of the New Marketer,” which was conducted by Bloomberg BusinessWeek Research Services. Why is it sad? The study shows just how untenable the lives of marketers […]

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