omnichannel commerce

Cloud Commerce without Compromise. IBM Digital Commerce.

This is a really exciting time to be a part of the commerce landscape. As a commerce technology provider, we work very closely with our customers – sharing insights on consumers and trends – it is remarkable to see how fast markets, behaviors and technology are changing. This frantic pace of change has ushered in […]

Continue reading

The Time for Omnichannel Commerce Innovation? Right Now.

If you are like most retailers, you worry about the competition and it probably keeps you awake at night. You know that the key to success is innovation and you even know what you want to do to change the customer experience — but, without the right platform and tools, you suddenly find yourself relying […]

Continue reading

The White Whale of Retail: Facing the Beast that’s Devouring your Sales

The role of store engagement in omnichannel strategy Delivering on the promise of omnichannel experiences and commerce can seem like a chasing the White Whale, a noble and highly coveted goal but one that is nearly impossible and can drive retailers mad. Facing the White Whale of retail, that elusive gem hidden in the depths […]

Continue reading

The White Whale of Retail: Keeping Up with Changing Digital Commerce Tides

Ecommerce and the Importance of a Personalized Experience In Herman Melville’s 1851 classic Moby Dick, Captain Ahab is compelled to kill a white whale who took his leg on a previous voyage. He is fixated so completely on that singular goal that he pursues it to his own death. For retailers, chasing profitable omnichannel commerce […]

Continue reading

But What About Customer Data?

Written by Paul McNulty, Director of Marketing, Enterprise Marketing Man­­agement Group. I read with interest a recent report in The Economist about how major retailers are adapting to changing customer behavior. Household-name companies like Macy’s and Walmart are beginning to embrace “omnichannel” commerce, by which consumers fluidly browse, engage and purchase across a variety of […]

Continue reading