omni-channel

5 Challenges Retailers Face Giving Customers What they Want

The online shopping experience is evolving faster than ever before. Today’s omni-channel retailers — whether they’re an exclusively online shop or bridging digital and physical experiences — need to master a host of different elements that translate into a fluid, dynamic shopping experience. Digitally empowered consumers want seamless experiences across all touch points and expect […]

Continue reading

Omni-Channel Commerce for CSPs

A friend of mine told me that they had bought a new couch and put the old one in the basement. When the spouse came home, seeing the old couch in a new place and said “we really need to spruce up this basement to go along with that couch.” The project was ultimately handed […]

Continue reading

Achieving Omni-channel Commerce

Omni-channel stress It’s no secret to retailers – omni-channel is critical for success. But how many of them are doing it well? Total Retail just released their list of the Top 100 Omnichannel Retailers, where they scored the retailers based on the omni-channel experiences they offer to their customers.  The retailers were ranked based on […]

Continue reading

Tag Management: The New Data Foundation for Personalization?

Personalization has long been a buzzword in marketing circles but 2016 is the year that brands will finally embrace the practice as a “must-have” initiative, according to a new survey by Forrester Research. Based on spending priorities for digital experience delivery, brands identified their two top priorities as “redesigning the user experience” at 69% and […]

Continue reading

Improving the Omni-Channel Experience with Analytics

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. Customer analytics have revolutionized the way companies do business and the way they interact with their audiences. More data is available than ever and it is more […]

Continue reading

Three Shifts that Have Fundamentally Changed the Marketing Landscape

Old marketing channels have faded, new channels have arisen, and all channels are becoming more personal and addressable. Meanwhile, customers have gained immense power and they are leveraging it to the fullest. Three key shifts are fundamentally impacting the marketing discipline: 1. Marketing channels are evolving at an unprecedented pace. Let’s face facts: mass media […]

Continue reading

Customer Loyalty Trends in 2016

The customer loyalty landscape is changing rapidly and that pace of change is only likely to accelerate in 2016. More and more, companies are viewing their loyalty investments as an opportunity to differentiate themselves and drive positive ROI for the business, as a profit center rather than just a cost of doing business. Three of […]

Continue reading

A Conversion of One Just Got Easier with IBM and Adobe Experience Manager

I’m sure you’ve all heard the message that Commerce is no longer about B2C. It’s about C2B—putting your customers at the heart of your businesses. This increased customer focus drives an unprecedented need to continually extend and innovate the omni-channel experience. We used to talk about marketing segments. We now have a segment of one. […]

Continue reading

Keeping Up With Today’s Evolving Loyalty Demands

The following is a guest post by Julia Leyrer, Marketing Analyst at 500friends, A Merkle Company.   Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with untapped growth potential. But loyalty marketing is […]

Continue reading

Introducing Customer Analytics Solution Patterns to Drive Five Common Business Goals

As online traffic and sales continue to increase, accelerated by the explosion of mobile devices, omni-channel interactions have become the norm. As always, businesses want to acquire the right customers, deliver outstanding customer experiences, understand their customers’ journeys, serve and delight customers and minimize fraud. To do this effectively in 2015 requires a keen understanding […]

Continue reading

Are You Pricing at the Speed of Now? Learn how at NRF 2015!

The retail landscape has evolved into formidable terrain – with empowered consumers who decide what, where, and how to buy; and with more products, channels and competitors than ever before, the challenge for retailers to determine competitive prices for all products across all channels only increases. Fortunately, managing and coordinating pricing dynamically in an omnichannel […]

Continue reading

Are Your Customer Analytics Driving Customer Engagement and Revenue?

Today’s consumers are interacting with brands in more ways than ever, with online, mobile, in-store and call center channels all in the mix. According to IBM’s “Greater Expectations: Consumers are asking for tomorrow, today” report, 81% of consumers are using social, local and mobile technologies to do some combination of browsing, researching and buying products. […]

Continue reading