multivariate testing

Three Multivariate Testing Opportunities You Are Likely Not Taking Advantage of Today

Recently IBM ExperienceOne and distinguished business partner Maxymiser hosted a joint webinar on multi-variate testing. In it, IBM Vice President Kevin Bishop (@brandmaster63) and Maxymiser Founder and President Mark Simpson (@MarkJ_Simpson) walked through three key opportunities likely not utilized in today’s realm of A/B and multivariate testing. Be sure to watch the on-demand replay: […]

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