Metrics

Digital Analytics: What Every Marketer Needs to Know

What’s the deal with digital analytics? Seems like every marketer has an opinion about how to use them (or not to use them). Are they the foundation of your digital marketing programs or an endless stream of overwhelming data? IBM’s Akin Arikan (@akinarikan) argues in this post on Multichannel Marketing Metrics that as the digital […]

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The [Sad] Face of the New Marketer

It’s rare that I read a press release and think, “Wow—that’s sad.” But that was exactly my reaction Wednesday when I saw the results of our study, “The Face of the New Marketer,” which was conducted by Bloomberg BusinessWeek Research Services. Why is it sad? The study shows just how untenable the lives of marketers […]

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