Maria Winans

AI for Marketing Professionals – A Force for Experience Transformation

“The Last Jedi” has millions of fans worldwide feeling the Force again this week. But for CMOs and their teams, there’s another Force that’s radically changed life as we know it: Data. Like the Force of Star Wars fame, data has light and dark elements. It is a raw, powerful resource that binds together every […]

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The 7 Habits of Top-Performing CMOs

Can you see into the future? If you’re a marketing visionary with innovative ideas about how to drive business growth and customer-centricity, the answer is yes. You don’t want to just navigate the competition, you want to completely topple it. While the tech landscape continues to shift and evolve, your posture is “bring it.” Great attitude, […]

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Women Leaders Who Inspire

In honor of International Women’s Day, we asked some women leaders in the tech industry to share advice on influence and leadership in today’s workplace. Hear from IBMers and Futurists on ways women can self promote and unleash limitless potential within their career. Hear from other amazing women in sunny Las Vegas at IBM Amplify!

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From CMOs, For CMOs – New C-Suite Study Results

Last year, the IBM Institute for Business Value interviewed more than 5,000 C-suite executives worldwide for our latest C-Suite Study. We now have data from more than 28,000 interviews stretching back to 2003. This latest survey included 723 CMOs, and we’ve distilled responses from that particular group into a special report. Powerful themes emerged and […]

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For Marketers, Easy Customer Data Integration Just Got Real

Our mission is to help you to engineer serendipity–those delightful circumstances in which everything just seems to come together for your customer leading to powerful “You read my mind” moments. But, that’s impossible when things don’t come together for you as a marketer. Acquiring and using all the customer data that we marketers need has […]

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It’s Serendipity – IBM Journey Designer Is Here!

We marketing professionals have a monumental opportunity to design serendipity for our customers— those happy circumstances that conspire to give customers “You read my mind” moments. Think about it. You’ve had those experiences with innovative brands, right? I have too, and those brands quickly become a favorite, or a worthy contender. We’re announcing IBM Journey […]

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Change the Way You Engage

We marketers and eCommerce leaders agree that delivering exceptional customer experience across channels is a requirement to beat the competition day in and day out. Yet many practitioners feel they don’t yet have the technology and processes they need to easily deliver rewarding customer interactions, as this study reveals. As the CMO of IBM Commerce, […]

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The Hot New Gift For Retailers And Marketers Is Big Data

The IBM Digital Analytics Benchmark has released shopping reports for Thanksgiving, Black Friday and Cyber Monday.  Here are a few highlights:     From Thanksgiving through Cyber Monday, online sales increased 16.5% Cyber Monday was the biggest online shopping day in history with a 20.6% increase in online sales. Mobile sales led the way, exceeding […]

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Bigger Holiday Profits: There’s A Cloud For That

As the dinner bell rings and the aroma of the holiday feast wafts to hungry noses this season, it triggers appetites for delicious food and holiday shopping. As predictable as that behavior is, a mystery unfolds each year for retailers. How big is this season’s appetite, and, even more important for marketing professionals, through what […]

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Fast Four: Catching Up with Maria Winans

1. So, what’s bringing you to the Orlando Summit? I’ve been talking a lot about how instant business has become the norm. If you wait to see how a trend or market fluctuation is going to net out, you’re lost. So I’d like to hear from our customers and business partners about what they’re seeing. […]

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Join Guy Kawasaki, NYT Best-Selling Author Dan Heath, and IBM Execs at Smarter Commerce Global Summit Orlando 2012

Writing about last month’s Smarter Commerce Global Summit in Madrid, Martin Hingley of ITCandor said, “(IBM’s) Smarter Commerce strategy is about line-of-business rather than vertical market, as witnessed by the conversations surrounding marketing, sales, service and procurement issues at this conference irrespective of the type of organization they work at.” We couldn’t agree more, so […]

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Fast Five with Maria Winans

1. So, what’s bringing you to the Madrid Summit? That’s easy. I’m in Madrid to talk to our customers about how they’re transforming their businesses with Smarter Commerce. Smarter Commerce boils down to improving business processes related to the buying of goods and services, the selling of those goods and services, the marketing that occurs […]

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