loyalty program

How to Turn Customer Loyalty Programs into Love

“Loyalty programs increasingly need to have flexibility. In other words, it can’t just be ‘Buy ten get one free,’ at a coffee shop anymore. Stores themselves are starting to have to get creative with what loyalty means to them and giving the customers choice in what those rewards are.” — Nicole Leinbach Reyhle, Founder, @RetailMinded […]

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Customer Loyalty Trends in 2016

The customer loyalty landscape is changing rapidly and that pace of change is only likely to accelerate in 2016. More and more, companies are viewing their loyalty investments as an opportunity to differentiate themselves and drive positive ROI for the business, as a profit center rather than just a cost of doing business. Three of […]

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Keeping Up With Today’s Evolving Loyalty Demands

The following is a guest post by Julia Leyrer, Marketing Analyst at 500friends, A Merkle Company.   Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with untapped growth potential. But loyalty marketing is […]

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