Jay Henderson

The IBM Marketing Cloud is here!

Hot off the press, I have some exciting news to report. Yes, I know the weekend is about to start, but that’s not what I’m hinting at. On Tuesday, we went live with the new IBM Marketing Cloud. After months of blood (planning), sweat (integration and innovation), and tears (code) from our development, sales, marketing, […]

Results and Surprises from the 2015 Email Marketing Benchmark Study

Some say that August is the Sunday of summer, but after a tough Boston winter, I will be enjoying summer until October 1. With the launch of our IBM Marketing Cloud, my son’s baseball schedule, and more than a few beach cookouts, this summer has been nothing short of crazy. While I’ve been busy grilling […]

Father’s Day 2015 Drives Mobile Sales of Sports Apparel and Specialty Gifts

For some of my buddies the highlight of Father’s Day is a family outing to Fenway Park while others count down the days until they unwrap a new set of irons, a crisp new button down shirt, or some shiny new power tool. Me? I dream about my annual Father’s Day fried clams. Being from […]

Making our client’s lives easier with a click-to-connect ecosystem

On Monday we kicked off our week-long conference IBM Amplify in San Diego. Apart from jamming out with Aloe Blacc, enjoying a beer oceanside, and connecting with friends from all over the world, I am excited to share the exciting new expansions we are making to our ecosystem.  So far in San Diego, I have […]

Helping brands act a little less like Businesses, a little more like Friends

No matter how busy my day gets, there’s one ritual I never miss: my morning walk down to the local coffee shop. I’ve been going to the same spot for so long that I’ve really gotten to know the baristas there. It’s gotten to the point where most of the servers know my routine and […]

Transforming the Work of Marketers

Too often, we as marketers are tempted to skip to the end of the customer experience and focus on the minutiae — the creation and delivery of content. Most of our time is spent on fine-tuning creative elements, identifying the correct segments, and ensuring that everything went in-market as planned. If we’re channel owners, we […]

Retailers Benefited from Generous Gift Givers this Valentine’s Day

Despite bitter temperatures across the US this winter, consumers embraced Valentine’s Day shopping wholeheartedly. Based on new data from IBM Digital Analytics Benchmark, you spoiled your loved ones this year … specifically, overall online shopping rose 10.2% during the week of Valentine’s Day compared to the same period in 2014. After spending hours reading candy […]

Closing out the 2014 shopping season with three take-aways for 2015

As the first week of 2015 comes to a close, Santa has settled down for a long winter’s nap, while retailers and marketers take a breath and examine how successful this holiday shopping season really was. And I’m happy to report, with online sales up 13.9 percent year-year-over year, the 2014 holiday shopping season was […]

Top 10 Smarter Commerce Blog Posts of 2014

Thank you to everyone who read, contributed or otherwise engaged with our blog over the past year. We published 300 blog posts in 2014 on a range of topics by dozens of IBM executives and subject matter experts, distinguished Business Partners and honorary clients and external thought leaders. Below are the top 10 most visited […]

Three Predictions for this Upcoming Holiday Shopping Season

Do you hear what I hear? That’s right, holiday bells are ringing and that means soon too will retailer’s cash registers. So, what does the holiday season have in store for both consumers and retailers? IBM has the answer. Today, for the first time, we released our predictions for the 2014 holiday shopping season, based […]

Let’s talk turkey

This week on #MediaChat: holiday readiness. In these dog days of summer, consumers are on the hunt for sunscreen, bathing suits, and outdoor furniture. And thanks to the heat and humidity, Christmas couldn’t be further from the minds of summer shoppers. But that’s not the case for retailers and marketers – July marks just three […]

Join The Conversation – @Jay_Henderson Discusses Upcoming #SmarterCommerce Global Summit And Customer Engagement On #MMChat

Are you an “essential” brand to your customers? Winning brands earn an essential role in their customers’ lives by capitalizing on moments that matter and playing by the new rules of engagement. Knowing each customer in context, delivering personally relevant and rewarding experiences, and co-creating authentic brand experiences  leads to the Holy Grail of marketing: […]