IBM Watson

AI, Content, and Mobile: 3 Learnings for Personalisation from Drapers Digital Festival

Mobile’s fit in the customer journey is transforming. At the recent Drapers Digital Festival, I took part in a lively panel discussion featuring experts from a variety of retailers, including Jack Wills, Zalando, and Joseph, where we discussed the pursuit of the coveted personalisation goal, and explored the potential of artificial intelligence (AI) to enhance […]

Continue reading

Cognitive is a Journey, Not a Moment

At this year’s Amplify conference in Las Vegas, there was one major theme echoing throughout the MGM Grand — cognitive is a journey, not a moment. In my role as a technology strategist in IBM’s Cognitive Incubation Lab for Watson Customer Engagement, the idea of the cognitive journey rings very true but my view comes […]

Continue reading

Finding Your Passion – Driven by Today’s Cognitive Era

Sci-fi movies often portray a long-off future filled with robots and technology zipping around, co-mingling with humans. And they’re not always friendly robots – occasionally they try to take over the world. Take the 2004 sci-fi thriller, I, Robot or even an earlier film (1973) from which HBO released a fall series – Westworld. Though […]

Continue reading

Digital Commerce Success in 2017: Out with the Old, in with the New!

For many, the holiday season is a time of reflection, both from a personal and professional standpoint. I won’t get too deep into politics and pop culture, but can’t reflect on 2016 without thinking about the 2016 US presidential election and the Chicago Cub’s finally winning the world series after 108 years. In my professional […]

Continue reading

Turning Cognitive Marketing from Idea to Reality

I had the privilege of attending IBM Amplify 2016 as a member of the IBM Futurist community. Each time I attend an IBM conference I make it a point to focus my energy on what’s possible. This requires me to let go of today’s limitations and to think a little less about my day-to-day activities, […]

Continue reading

Evolving a 105 Year Old Brand with Cognitive Marketing

What do coffee grinders, cheese slicers and clocks have in common? They are some of the earliest products offered by IBM and, as Jon Iwata, SVP, Marketing & Communications at IBM reveals, they are tools that provide certainty in business. In the final episode of Above the Clutter with Pete Krainik, Jon shares what has […]

Continue reading

Cognitive Computing, the Masters, and Retail. What’s the Relationship?

I admit it: I’ve whiled away many a beautiful early April New England weekend watching the Masters. Some moments never fade from memory, like Jack’s come-from-behind 1986 victory with son Jackie carrying the bag, Tiger’s slow-motion chip-in on 16 from behind the green on a Sunday afternoon, and Faldo’s win over a collapsing Norman. The […]

Continue reading

A New View of eCommerce: General Availability of Commerce Insights and WebSphere Commerce V8

eCommerce is in a continuous state of transformation. Every day, online merchandisers, marketers, and product managers try to figure out the next action to drive sales; developers try to figure out how to make a rapid change to a store in an effort to enable the business; and vendors innovate to transform the way “someone” […]

Continue reading