IBM Watson Commerce

Retail Pricing in the Age of Showrooming, Coupon Codes, and Black Friday

Your customers’ relationships with pricing are complicated. Today’s buyers are fraught with anxiety over getting the lowest price, driving trends like the chaos of Black Friday, extreme couponing, hundreds of apps for comparison shopping, showrooming, and avoiding hitting the purchase button until they’ve searched for online coupon codes. At the same time, retailers need to […]

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5 Challenges Retailers Face Giving Customers What they Want

The online shopping experience is evolving faster than ever before. Today’s omni-channel retailers — whether they’re an exclusively online shop or bridging digital and physical experiences — need to master a host of different elements that translate into a fluid, dynamic shopping experience. Digitally empowered consumers want seamless experiences across all touch points and expect […]

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AI, Content, and Mobile: 3 Learnings for Personalisation from Drapers Digital Festival

Mobile’s fit in the customer journey is transforming. At the recent Drapers Digital Festival, I took part in a lively panel discussion featuring experts from a variety of retailers, including Jack Wills, Zalando, and Joseph, where we discussed the pursuit of the coveted personalisation goal, and explored the potential of artificial intelligence (AI) to enhance […]

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Chicago Hosts: B2B Online Conference

The B2B Online Conference kicks off Monday, May 8th, at the Renaissance Chicago Downtown Hotel in the beautiful Windy City. In my opinion, this is the top B2B event of the year for eCommerce and digital professionals. This conference was so successful last year that it has nearly doubled in size in 2017. Get ready […]

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Brand Relationship: When Is It Most Vulnerable?

Every retailer works to create and maintain a strong brand relationship with its customers. [In this case I’m talking about the retailer’s brand, not a product brand.] They want that brand to represent something that ties a consumer to them in a way that supersedes price, proximity, marketing hype, etc. as the primary selection criteria. […]

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4 Key Takeaways from Amplify 2017

Las Vegas, Nevada – conjures up all kinds of frivolous images, doesn’t it? What goes on in Vegas stays in Vegas right? Well, I’m about to depart from that as I share my thoughts on a fascinating time spent at IBM Amplify – the conference which brings you the message of Watson cognitive computing capability, […]

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IBM Dynamic Pricing: Your Merchandising Secret Weapon

As an online retail merchandiser, you probably spend your day trying to find that optimal price for your products. You  make business decisions based on intuition and what “worked in the past,” with limited analytical insights to drive sales and increase revenue. You may be responsible for hundreds or even thousands of individual products. Are […]

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Cognitive is a Journey, Not a Moment

At this year’s Amplify conference in Las Vegas, there was one major theme echoing throughout the MGM Grand — cognitive is a journey, not a moment. In my role as a technology strategist in IBM’s Cognitive Incubation Lab for Watson Customer Engagement, the idea of the cognitive journey rings very true but my view comes […]

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Finding Your Passion – Driven by Today’s Cognitive Era

Sci-fi movies often portray a long-off future filled with robots and technology zipping around, co-mingling with humans. And they’re not always friendly robots – occasionally they try to take over the world. Take the 2004 sci-fi thriller, I, Robot or even an earlier film (1973) from which HBO released a fall series – Westworld. Though […]

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The Cognitive Gift Giver

When you think gourmet foods and floral gifts, next gen technologies like cognitive computing may not be the first thing that comes to mind.  However, as the CIO of 1-800-FLOWERS.COM, Inc., you might have surmised already that my view is slightly different. For me, cognitive is always top of mind. In fact, it’s at the […]

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The Store’s Pivotal Role In The Post-Purchase Brand Experience

As I’ve mentioned in previous writings, the post-purchase phase of the consumer’s brand experience has the greatest potential influence on a consumer’s relationship with a retailer. In an IBM study of 1,500 US consumers, we found that: Eighty-five percent more consumers aged 40 and above say the post-purchase experience has a greater potential to strengthen […]

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In-Store Mobile Payments Will Grow Faster Than Any Other over the next 5 Years

According to the Forrester Data Mobile Payments Forecast, 2016 to 2021, mobile in-person payments will grow to 6.8x what is was in 2015. Shoppers are taking their phones into your stores more often than they ever have before. In fact, according to the Google Shopper Marketing Agency Council and M/A/R/C Research, 84% of smartphone shoppers […]

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