IBM Tealeaf

Two Tech Giants Just Changed the Customer Experience World

In the late ‘90s, I wasn’t worrying about contributing to my 401K. Heck, I probably didn’t even know what the term meant. For better or worse, time progressed and the word 401K now comes up way too much in my social circles. The world has changed drastically since the ‘90s and ecommerce is no exception. […]

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Aligning IT and Marketing for Better CX

With IBM Tealeaf and Dynatrace Marketing relies on IT more than we probably appreciate, whether it’s CRM systems, custom web applications or data warehouses. The problem is, IT and marketing rarely track the same metrics, analyze the same datasets or even speak the same language. Marketing lives in a world centered on customer reach, experience, […]

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Podcast: How Nationwide Insurance Uses IBM Tealeaf to Detect Fraud

James Besaw, Tealeaf Engineer with Nationwide Insurance, and Tony Stankoski, Customer Analytics Technical Sales Professional with IBM, talk about what they will cover during their Amplify 2016 session “Fighting Fraud with Tealeaf at Nationwide Insurance,” on May 18. Your browser does not support the audio element. Download the podcast

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4 Keys to Leveraging Data to Improve Digital Engagement

Companies that are driven by customers and transactions are challenged to incorporate data from a number of different systems to properly attribute behaviors, such as browsing, influence or direct conversion. Digital experiences have dramatically increased the number of ways customers can measurably interact with companies. While this proliferation of data is useful, it is not […]

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Reduce Fraud and Customer Disputes

Customers expect a great experience across all channels in your organization. Customer experience has become a key differentiator for many organizations. What happens when there is a customer dispute or when fraud occurs on your website? You need the tools necessary to determine if it is a legitimate customer challenge or fraudulent activity. When it […]

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Customer Experience Management: ROI that Speaks for Itself

The mobile world we live in has transferred the power of authority from the hands of the elite few to the empowered many. Being able to make mobile transactions anytime and anywhere gives customers the speed and convenience to shop by their own rules. This is great for business; however, this also means that keeping […]

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Telefonica leads the digital transformation in Latin America

Hello from Las Vegas! We are hosting more than 20,000 industry leaders and technology experts this week at IBM Interconnect, The Premier Cloud and Mobile Conference, and engaging in rich and meaningful conversations on customer engagement solutions. There are endless sessions and labs on the Cloud, Internet of Things and Mobile Enterprise where customers, business […]

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