IBM ExperienceOne

Delight Your Customers with Exceptional Service

With so many touchpoints consumers can interact with companies and individuals, today we are empowered to take control of how we want to engage with businesses. As millennials accelerate the pace at which they adopt technology moving from laptops to mobile devices to wearable gadgets, companies not only offer customer support via phone or email […]

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Spring is Here – Before You Know it So Will the Holidays

Now that the snow has finally melted, I keep insisting that it should in the 70s by now instead of the 50s despite historically low figures for the month of March. “The first day of Spring is over, let’s get on with it!” And so it goes with the holiday season. Before we know it, […]

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Marketing as you know it is going agile

The following is a guest post by James Norwood, SVP Strategy and CMO at EPiServer.   Traditional marketing has been turned on its head by increasingly disruptive technology and the connected customer. It’s not enough to plan campaigns and follow best practices anymore; as a marketer you have to be agile. Why is that? Because […]

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The Facts and Figures in Customer Experience and Digital Marketing Execution

A marketer’s ability to innovate and effectively exploit customer digital information is crucial for survival in today’s turbulent business environment. A new Econsultancy research report called The Consumer Conversation: The experience void between marketers and their customers commissioned by IBM found that a brands ability to innovate was being outpaced by consumer expectations. Econsultancy conducted research […]

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The Internet of Things: Marketing’s Holy Grail

The first time I got on the Internet, I was in high school. It was 1995, and it was via a dial-up modem. Not really knowing what to do on the Internet, I went web surfing, but in ‘95 there wasn’t much content, the waves weren’t big, so I lost interest for a couple years. […]

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Performance Bicycle Leverages Content Marketing to Engage with Bike Enthusiasts

As spring thankfully arrives after this brutal winter, many are excited to enjoy the outdoors again. This is particularly the case for the avid bikers who spend their weekends on the nearby roads and trails. Founded in 1982 and headquartered in North Carolina, Performance Bicycle is a leading retailer of cycling products. With a comprehensive […]

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Telefonica leads the digital transformation in Latin America

Hello from Las Vegas! We are hosting more than 20,000 industry leaders and technology experts this week at IBM Interconnect, The Premier Cloud and Mobile Conference, and engaging in rich and meaningful conversations on customer engagement solutions. There are endless sessions and labs on the Cloud, Internet of Things and Mobile Enterprise where customers, business […]

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Coop Danmark boosts sales and profitability with effective, data-driven markdown decisions

Some retailers view markdowns as a necessary evil to sell through inventory. When based upon estimates and calculations, experience and best guesses that’s exactly what they are. But retailers that use science, insights and analytics turn necessity into opportunity. Coop Danmark is one of Denmark’s largest retailers. Generating annual revenue equivalent to approximately USD11 billion, […]

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Retailers Benefited from Generous Gift Givers this Valentine’s Day

Despite bitter temperatures across the US this winter, consumers embraced Valentine’s Day shopping wholeheartedly. Based on new data from IBM Digital Analytics Benchmark, you spoiled your loved ones this year … specifically, overall online shopping rose 10.2% during the week of Valentine’s Day compared to the same period in 2014. After spending hours reading candy […]

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Introducing Customer Analytics Solution Patterns to Drive Five Common Business Goals

As online traffic and sales continue to increase, accelerated by the explosion of mobile devices, omni-channel interactions have become the norm. As always, businesses want to acquire the right customers, deliver outstanding customer experiences, understand their customers’ journeys, serve and delight customers and minimize fraud. To do this effectively in 2015 requires a keen understanding […]

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Silverpop Cloud-Based Digital Marketing and Partner Network

Over the past several weeks I’ve started working with Silverpop, a recent acquisition earlier this year in IBM ExperienceOne, to learn about the Silverpop Partner Network and use cases for integration. Silverpop is a cloud-based digital marketing provider that offers email marketing and lead management solutions. By providing deep, behavior-based customer insights and an intuitive […]

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Usability Analysis for Optimized Clicks and Improved Customer Satisfaction

Today’s web and mobile sites are dynamic and ever changing. This can create unknown usability issues that negatively affect how customers perceive and respond to digital content, images and target messages. Organizations need tools that surface actionable insights about customer behavior and intent in order to remove sources of confusion and struggle, and improve customer […]

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