IBM Business Partners

The Digital Union of Content and Commerce

How to Deliver Seamless Digital Experiences that Delight Shoppers and Drive Revenue The Marketers Dilemma With all the interactive devices at our disposal (including computers, smart devices, tablets, in-store display, et al) combined with an increasing number of digital services (social media, content subscriptions, branded content, ecommerce), digital consumers have never had so many options. […]

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4 Keys to Leveraging Data to Improve Digital Engagement

Companies that are driven by customers and transactions are challenged to incorporate data from a number of different systems to properly attribute behaviors, such as browsing, influence or direct conversion. Digital experiences have dramatically increased the number of ways customers can measurably interact with companies. While this proliferation of data is useful, it is not […]

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What Can Marketers Achieve with Real-Time Web Data at Their Fingertips?

Customer Experience based on Lifecycle and Customer Journey Marketing with real-time data is a huge opportunity for marketers to make their digital content work better and return better results. But it’s easy to get overloaded by all the possibilities. So I’m going to combine together two standard marketing models: Customer Lifecycle and Customer Journey, and […]

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Virtual Reality: The Future of Retail

Imagine putting on a virtual reality (VR) head-mounted display and experiencing a shopping experience like no other. In seconds you are “transported” to SoHo in New York City and enter a luxury boutique without leaving the confines of your home or office. Welcome to the future of retail, where brands are in the early stages […]

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Take Comprehensive Control of Your Marketing Ecosystem: MediaMath and IBM UBX

The marketing industry is rapidly shifting from broad to narrow audiences, from siloed channels to crossing display, social, mobile and video, and from counting clicks to declaring success based on customer delight. MediaMath has long been addressing this changing pace, supplying marketers with a global infrastructure to reach their targeted audiences at the scale needed […]

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Today’s Most Successful Customer-Driven Marketers Are Also Revenue-Obsessed

Never has it been tougher to be a CMO. Not only do marketers need to keep up with the growing marketing technology landscape, but they also need to rapidly respond to changing trends. CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment. Given […]

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Customer Loyalty Trends in 2016

The customer loyalty landscape is changing rapidly and that pace of change is only likely to accelerate in 2016. More and more, companies are viewing their loyalty investments as an opportunity to differentiate themselves and drive positive ROI for the business, as a profit center rather than just a cost of doing business. Three of […]

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Increase Personalization with Your Customers’ Social Behaviors: SoHalo and IBM UBX

Today’s consumer social behaviors are quickly becoming the standard method of communication between business and consumer. SoHalo, integrated with IBM UBX, empowers marketers to acquire, engage and convert customers by motivating, measuring, and rewarding digital and social actions. This integration increases the personalization that marketers can deliver using social behaviors and social CRM data for […]

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The IBM Universal Behavior Exchange Ecosystem is Growing

Last month, IBM released Universal Behavior Exchange (UBX) as part of the IBM Marketing Cloud and IBM Commerce offerings. With UBX, marketers can quickly take control of their customer data in one easy click and connect UI, powered by an ecosystem of Business Partner and IBM marketing solutions. What used to be a disparate set […]

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Overcoming Barriers to Multichannel Marketing Success

The following is a guest post by Youtse Sung, Sr. Manager, Global Programs at EPiServer, an IBM Business Partner. In partnership with Digital Doughnut, EPiServer recently surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omni-channel strategies, as well as insights […]

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The Secret to Creating “Endless Aisles” for Omni-channel Retail Customers?

The following is a guest post by John Tremonte, Alliance Sales Executive at Pitney Bowes Software, an IBM Business Partner. Q: The Secret to Creating “Endless Aisles” for Omni-channel Retail Customers?  A: Order Fulfillment and Shipping Shoppers judge and compare retailers on countless factors, from the measurable–the cost, quality and range of their products–to the […]

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Combining the Worlds of Adtech and Martech with MediaMath and IBM

MediaMath is thrilled to have participated in IBM’s Silverpop Amplify EMEA conference in London last week. The conference proved a great opportunity to celebrate our partnership with IBM and to connect with a diverse group of marketers looking to leverage new and innovative technologies to amplify their marketing strategies. A few key takeaways from this […]

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