IBM Amplify

Cutting-edge commerce highlighted at IBM Amplify 2017

There are so many great commerce sessions at Amplify 2017 that I’m going to have to write a 10,000-word blog post. Just kidding. But it is true that we’ve got all the hottest topics in commerce today covered in our Amplify program – AI, omni-channel, personalization and so much more. First, mark your calendars for […]

Continue reading

Aligning IT and Marketing for Better CX

With IBM Tealeaf and Dynatrace Marketing relies on IT more than we probably appreciate, whether it’s CRM systems, custom web applications or data warehouses. The problem is, IT and marketing rarely track the same metrics, analyze the same datasets or even speak the same language. Marketing lives in a world centered on customer reach, experience, […]

Continue reading

Turning Cognitive Marketing from Idea to Reality

I had the privilege of attending IBM Amplify 2016 as a member of the IBM Futurist community. Each time I attend an IBM conference I make it a point to focus my energy on what’s possible. This requires me to let go of today’s limitations and to think a little less about my day-to-day activities, […]

Continue reading

Storytelling for Brands: The Key to Customer Engagement

In business school, I had a marketing professor that told the most amazing stories. Years later, I can honestly say, I remember more from his class than any other. At IBM Amplify 2015, I attended a session with HSN’s Ramin Eivaz, SVP Strategy, Insight and Analytics, entitled Telling Stories that Connect at Key Moments in […]

Continue reading

IBM Commerce: From Insight to Action

In the world of merchandising, the expression ‘time is money’ was never truer. Opportunities to increase online sales happen in real-time and pass all too quickly. The information needed to respond to customer, market or competition driven activities may be available, but compiling that information from multiple internal systems and external sources is near impossible […]

Continue reading