ibm

Evolving a 105 Year Old Brand with Cognitive Marketing

What do coffee grinders, cheese slicers and clocks have in common? They are some of the earliest products offered by IBM and, as Jon Iwata, SVP, Marketing & Communications at IBM reveals, they are tools that provide certainty in business. In the final episode of Above the Clutter with Pete Krainik, Jon shares what has […]

Continue reading

It’s Serendipity – IBM Journey Designer Is Here!

We marketing professionals have a monumental opportunity to design serendipity for our customers— those happy circumstances that conspire to give customers “You read my mind” moments. Think about it. You’ve had those experiences with innovative brands, right? I have too, and those brands quickly become a favorite, or a worthy contender. We’re announcing IBM Journey […]

Continue reading

Five Best Practices on Journey Design, Part One

Remember when marketing was easy? A simple enough process: Create some campaigns, design creative, write some copy, and then publish. We would pat ourselves on the back for how creative our ideas were and move on to the next campaign. These days, campaigns are no longer the high-level strategy within a marketing organization. Our customers […]

Continue reading

Insurance as a Service?

“Living at risk is jumping off a cliff and building your wings on the way down.” — Ray Bradbury Imagine a world where your insurance benefits and rates fluctuate on a daily or even hourly basis, based on your unique lifestyle. Sure, you have a baseline of auto and homeowner’s insurance that protects your “stuff.” […]

Continue reading

Thank You for Making it Easy to Give You My Money

It’s not often I’m surprised by good customer service; what’s more likely is my expectation of bad service is delivered. I recently purchased boots online at a well-known U.S. department store. Now, buying boots online can be hit or miss. So, when I shopped online, I knew that I’d have to order a couple different […]

Continue reading

The Dark Side of Influencers – Dealing with Brand Assassins and Brandjacking

The following is a guest post by Ben Foley, Marketing Coordinator at Tracx, an IBM Business Partner. As the leading social media listening and engagement platform for enterprises, Tracx helps brands to properly identify and manage their social influencers. By implementing a unified next-generation social enterprise platform, companies are able to align with the people […]

Continue reading

Keeping Up With Today’s Evolving Loyalty Demands

The following is a guest post by Julia Leyrer, Marketing Analyst at 500friends, A Merkle Company.   Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with untapped growth potential. But loyalty marketing is […]

Continue reading

Telefonica leads the digital transformation in Latin America

Hello from Las Vegas! We are hosting more than 20,000 industry leaders and technology experts this week at IBM Interconnect, The Premier Cloud and Mobile Conference, and engaging in rich and meaningful conversations on customer engagement solutions. There are endless sessions and labs on the Cloud, Internet of Things and Mobile Enterprise where customers, business […]

Continue reading

Introducing Customer Analytics Solution Patterns to Drive Five Common Business Goals

As online traffic and sales continue to increase, accelerated by the explosion of mobile devices, omni-channel interactions have become the norm. As always, businesses want to acquire the right customers, deliver outstanding customer experiences, understand their customers’ journeys, serve and delight customers and minimize fraud. To do this effectively in 2015 requires a keen understanding […]

Continue reading

In new age of retail, omnichannel fulfillment will be a defining factor

The following is a guest post by Saatvik Ahluwalia, Marketing Communications Associate at Reflexis Systems, Inc. One of the biggest trends in retail is the increasingly technologically enabled customer. Today’s customers expect to be able to buy products from any channel: e-commerce sites, Twitter, Facebook, and in-store. This means stores have to be ready to accept […]

Continue reading

Silverpop Cloud-Based Digital Marketing and Partner Network

Over the past several weeks I’ve started working with Silverpop, a recent acquisition earlier this year in IBM ExperienceOne, to learn about the Silverpop Partner Network and use cases for integration. Silverpop is a cloud-based digital marketing provider that offers email marketing and lead management solutions. By providing deep, behavior-based customer insights and an intuitive […]

Continue reading

Are You Pricing at the Speed of Now? Learn how at NRF 2015!

The retail landscape has evolved into formidable terrain – with empowered consumers who decide what, where, and how to buy; and with more products, channels and competitors than ever before, the challenge for retailers to determine competitive prices for all products across all channels only increases. Fortunately, managing and coordinating pricing dynamically in an omnichannel […]

Continue reading