generation C

Notes from a Digital Anthropologist: What’s the Next Evolution in Marketing?

The rapid growth of social media, paired with the dawn of always-on, completely mobile technology, has given rise to Generation C: natives to the digital lifestyle. They aren’t just connected—they’re hyper-connected. Their connections have connections.   Consider this: The average person is linked to at least 150 people on Facebook, and around 140 people on […]

4 Steps to Connecting—and Engaging—with Generation C

Today, connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it. They demand superior service, competitive prices, and quick delivery. And when they don’t get what they want, their friends, followers and fans hear […]

Brian Solis: Don’t Be a Digital Dinosaur

[one_third][/one_third] [two_third_last]Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels isn’t nearly enough to improve engagement with them. His newest ebook will help you develop […]

Cyber Monday Is More Important than Ever

It’s the Monday after Thanksgiving and most everyone is back in the office. But I wonder how many people, while plowing through their to-do lists and meetings, are actually keeping a weather eye on Cyber Monday sales and deals. The Cyber Monday—the first Monday after the Thanksgiving weekend—first emerged as a shopping phenomenon in 2005. […]

The Rise of Connected Consumerism: Brian Solis Speaks

A couple of weeks ago, I had the pleasure of hosting a webinar with Altimeter Group’s Brian Solis. So what is connected consumerism and why should we, as marketers, care? The simple answer is that connected consumers—those digital natives whose smart phones or tablets are never out of reach and who feel that it’s not […]

Better by Design: Customer Experience for the Way You Live

I read (and then re-read) an insightful piece in the New York Times last week: The End of the Offline World as We Know It?, by Jenna Wortham. Wortham’s article was actually a summary of readers’ reactions to an earlier article she had written about unplugging and learning to live in the moment. Both times, […]

It’s Time for CIOs to Get Into the Marketing Game

I’ve talked a lot about the odd couple pairing of the CMO and CIO. More often than not, we look at this partnership through the lens of the CMO, but I think it’s equally important to consider the CIOs perspective. Just as the CMO needs to change to adapt to the needs of Generation C, […]

Your Business May Depend on Your CMO and CIO Working Together

“The revolution will not be televised.” So the protest movement of the 1960s proclaimed. At the time, the phrase was intended to convey the powerful notion that protesters were making history and changing society, even if the mass media chose to ignore them. Fast forward a few decades and the phrase takes on a different, […]

Reality Marketing: Integrating Customer Data

Marketers have plenty of good intentions when it comes to their desire to have a common view of the customer. Our IBM State of Marketing Survey 2012 in fact showed that 85 percent of marketers would like an integrated marketing suite to gain a better line of sight on their campaigns and customers. But sometimes […]

Digital Lone Wolf or Leader of the Pack?

That howling you might be hearing in the sacred halls of your market department is likely no ordinary True Blood-like werewolf; it’s your organization’s digital marketer. Digital marketer howling, even snarling at traditional marketing colleagues, is clearly a symptom, according to available corporate folklore, of working in silos. What’s worse, this functional solitary confinement means […]

Managing the Marketing Factory

Written by Paul McNulty, Director of Marketing, Enterprise Marketing Man­­agement Group. Beginning in the 1970s, the manufacturing industry was revolutionized by the advent of materials requirement planning (MRP) software. For the first time, factories had a centralized and reliable system to track and manage every aspect of operations, from components’ availability to production schedules to […]

Do You Know Your Chief Executive Customer?

Lately, I’ve been asking business people—folks who work in a number of different industries and in various roles—what they know about their Chief Executive Customer. That’s right: the Chief Executive Customer. Sometimes I’m met with blank stares. But mostly, the people I’ve talked to agree that the customer wields far more power and influence at […]