Email Marketing

The Art of Emotional Honesty in Email Marketing

People are emotional. The best email marketing is, too. We like to think we’re logical creatures, but at the end of the day we respond with our hearts and instincts. On some level, we all make our purchasing decisions emotionally. That’s why we as marketers often say we tell stories – and why the best […]

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Evolving Email in a Cross-Channel World: Facebook and IBM UBX

We live in a world where at least 1 in 5 people standing in front of you in line is on Facebook or Instagram. Getting a hold of someone through only one channel no longer makes sense: who can’t you reach when you can email, text, call, video – insert X social platform here? Since […]

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Customer Retention: The Gift That Keeps Giving

The following is a guest post by Andrew Pearson, Vice President of Marketing at Windsor Circle The winter holidays provide a great opportunity for retailers to reach new, and retain existing, customers. Holiday sales reach new highs each year, having climbed to $616 billion in 2014.[1] More consumers are turning to online for their holiday […]

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Welcome Campaigns: Tips for Getting the Customer Journey off to a Strong Start

“You never get a second chance to make a first impression.” Whether you attribute the words to playwright Oscar Wilde, humorist Will Rogers or a ‘60s Madison Avenue ad campaign, there’s little denying their application in today’s digital marketing world. Take the classic welcome email, for example. When customers initially provide their email address, companies […]

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#NewWaytoEngage Tweetchat – September 2: How to Change the Way You Engage to Close the Customer Experience Gap

Today’s always-connected consumers have higher expectations than ever before. They want brands to acknowledge, understand and respond to them in a consistent manner regardless of how or where they have engaged. For most marketers this presents challenges that are difficult to overcome, including: Capturing individual behaviors across systems and devices and creating a single customer […]

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Real-time Dialog with Transactional Email

The following is a guest post by Paul Becker, CEO and co-founder of Pinpoint Systems Corporation, an IBM Business Partner. Incorporating real-time marketing into your customer engagement processes is not a single event but rather a continuous improvement journey. One example of this journey was recently taken by our client in the ecommerce industry. The […]

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Results and Surprises from the 2015 Email Marketing Benchmark Study

Some say that August is the Sunday of summer, but after a tough Boston winter, I will be enjoying summer until October 1. With the launch of our IBM Marketing Cloud, my son’s baseball schedule, and more than a few beach cookouts, this summer has been nothing short of crazy. While I’ve been busy grilling […]

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Three email tips to cash in on this year’s holiday shopping trends

The following in a guest post by Bill Haskitt, Partner and head of Whereoware’s client marketing group. Between Thanksgiving promotions, Black Friday sales, and Cyber Monday events, retailers face a hectic holiday season. This year, consumers are in the driver’s seat – between in-store and online options and a zillion competitors pushing grand slam deals, […]

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Automating multi-touch, multi-campaign journeys at Cisco

Last week, I was able to do one of my favorite things professionally. I got out of the office and listened to our clients’ discuss their experiences at the IBM ExperienceOne Customer Forum in San Francisco. Attendee’s from Cisco gave a great talk on how they are dealing with customer expectations and how that has […]

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It’s About Time! How to Deliver Personalized Emails At The Most Opportune Moment

We included some really exciting enhancements to our Digital Marketing Optimization solutions in our most recent release this year. But the one that excites my clients and me the most (so far!) is the ability to send hourly marketing campaigns with IBM Marketing Center.  For those of you that don’t know, IBM Marketing Center allows […]

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How Data and Automation are Changing the Digital Marketing Landscape

Move to the next level of email marketing with advice and insight from a panel of industry experts! Join us for this sixty minute webinar as experts from Cleargoals, Silverpop, StrongMail and IBM show you how to move beyond stand-alone email to using email as part of a more effective, data-driven marketing program. We’ll discuss […]

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Building Brand Equity with Social Media

Guest post by Errol Denger, an IBM Smarter Commerce Leader. We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’  While it is highly unlikely that consumers make purchasing decisions based on the number of Twitter followers, what actually does move the needle to advance […]

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