ecommerce

Top 5 Signs Your Website Is So 2008

Here’s a cute thought. Remember when having an ecommerce site was cutting edge? If customers could actually buy your stuff online, you had arrived. So 10 years ago, right? But, you’re way beyond that now, you say. You’ve got product details and snazzy photos. Guess what? That is so 2008, and your customers thinks so […]

Continue reading

At Target, Guests Rule!

Target is famous for being a trendsetter. Sharp pricing and expert merchandising draw shoppers from millennials to baby boomers – making it one of  the largest discount chains in the U.S. What is truly remarkable about Target is how it’s continually transforming itself to meet the demands of the market and, more importantly, to respond […]

Continue reading

The Big Winner This Holiday Season? The Consumer

The following is a guest blog by Jill Puleri, IBM Global Retail Leader. All the benchmark stats are in, which means we’ve made it through another Thanksgiving, Black Friday and Cyber Monday shopping spree. Who won this holiday season? It’s clear the big winner is the consumer. The digitally savvy consumer has become the leading […]

Continue reading

Where are retailers in their quest for brand intimacy?

In the article, “Are Retailers Meeting Today’s “Empowered Consumer” Expectations?”, in Retail Touchpoints, Jim Bengier, IBM global retail executive, states, “Retailers need to become smarter about how they manage the entire commerce lifecycle – embracing Smarter Commerce – in order to address increasing consumer demands and create brand intimacy.”  What is “brand intimacy”?  It is […]

Continue reading

What Retailers Can Learn from Holiday Shopping Trends

It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to continue to affect my life in some way. Like most people, when I heard that Steve Jobs had passed […]

Continue reading

Gartner Magic Quadrant Highlights Key Trends; Names IBM Leader for E-Commerce

A new report by Gartner has identified some key trends in e-commerce.  In the 2011 Magic Quadrant for E-Commerce released November 3, 2011, Gartner’s definition of the e-commerce market continues to expand beyond vendors who enable online sales for B2B and B2C commerce.  It has now broadened e-commerce to include the whole customer experience during […]

Continue reading

What’s a Store Anyway? The Rise of the Mobile Shopper

Around this time last year, Susan Etlinger, an analyst with Altimeter Group said something that stopped me in my tracks. In the context of discussing ecommerce, Susan asked, “what’s a store, anyway?” Not that long ago, it would have been clear that a store is where you go when you want to buy something. Obviously […]

Continue reading

The Case for Radical Simplicity in a Complex World

When did it all get so complicated?  That’s what I asked myself over the weekend as I was thinking about the current state of online marketing. Think about it: how many times have you, a marketing expert, found yourself shaking  your head (or your fist) in frustration as you tried to make sense of your […]

Continue reading