ecommerce

Meet the Marketing Dream Team

Great marketing starts with having a great team. You need the right people in place in order to create the kind of personalized, intuitive buying experiences customers have come to expect. All the members of the Marketing Dream Team combine their unique skill sets to create, produce, analyze, and optimize the various elements of a […]

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Reinventing a Classic: Marks & Spencer Wins in the Digital Age

Marks & Spencer wins in the digital age by promising—and delivering on—a new formula for success  Since its founding in 1884, generations of Brits have relied on retailer Marks & Spencer for food favorites like tea and sausage rolls, as well as general merchandise including apparel. Although the company opened as a single stall in […]

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Change the Way You Engage

We marketers and eCommerce leaders agree that delivering exceptional customer experience across channels is a requirement to beat the competition day in and day out. Yet many practitioners feel they don’t yet have the technology and processes they need to easily deliver rewarding customer interactions, as this study reveals. As the CMO of IBM Commerce, […]

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IBM Commerce: From Insight to Action

In the world of merchandising, the expression ‘time is money’ was never truer. Opportunities to increase online sales happen in real-time and pass all too quickly. The information needed to respond to customer, market or competition driven activities may be available, but compiling that information from multiple internal systems and external sources is near impossible […]

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20 eCommerce Terms in Simple Language

Marketers today are overwhelmed by the number of acronyms and terminology that they need to keep on top of in order to successfully do their job. So many calculations with different data points secured from various content properties – it’s a headache for anyone! Here is a quick guide of the 20 most commonly utilized […]

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The Business Case for Personalization

The following is a guest post by Kevin Young, Vice President of Marketing at Monetate, an IBM Business Partner. A handwritten thank-you note. A skinny latté from the barista who has your usual drink committed to memory. The bookstore clerk who suggests an unexpected title to pair with the book you came in for. Retailers […]

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Silverpop Cloud-Based Digital Marketing and Partner Network

Over the past several weeks I’ve started working with Silverpop, a recent acquisition earlier this year in IBM ExperienceOne, to learn about the Silverpop Partner Network and use cases for integration. Silverpop is a cloud-based digital marketing provider that offers email marketing and lead management solutions. By providing deep, behavior-based customer insights and an intuitive […]

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New insights into the ever-evolving consumer

The following insights into the latest expectations and behavior of today’s evolving consumer were presented to 100-plus senior retail executives attending the 2014 Shop.org Summit Executive Afternoon, sponsored by IBM. The statistics were drawn from IBM’s Global Consumer Study and Holiday Benchmark Study, as well as, a handful of additional sources. Let’s begin with a […]

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Why online grocery is the next frontier in eCommerce

The following is a guest post by Brian Fetherstonhaugh, Global CEO & Digital Marketing Expert/Speaker. Omnichannel. Multichannel. Convergence. Continuous Commerce. Whatever you call it, the seamless integration of end-to-end experiences across multiple channels is the prize, and one of the biggest untapped opportunities in eCommerce lies with online grocery. US online grocery sales reached $6.5 […]

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Content And Commerce: A Thwarted Romance?

Following is a guest post by Doug Heise, Global Director of Product Marketing, CoreMedia. The traditional approach to building online shops and brand experiences can no longer scale to meet the demands of a new breed of empowered digital consumers. Many eCommerce sites provide a feature set primarily focused on the buying process: browsing the […]

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Building The Brand Relationship

Mention the word “brand” to any retailer, and you’ll get their attention immediately. Every successful retailer knows that “brand” is something that is very difficult to build and very easy to destroy. And, they know it’s an essential component in the foundation of every long-term, successful retail business. But, well beyond your logo and slogan, […]

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Bigger Holiday Profits: There’s A Cloud For That

As the dinner bell rings and the aroma of the holiday feast wafts to hungry noses this season, it triggers appetites for delicious food and holiday shopping. As predictable as that behavior is, a mystery unfolds each year for retailers. How big is this season’s appetite, and, even more important for marketing professionals, through what […]

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