ecommerce

Merchandising Decision Making is Now Easy with IBM Watson Commerce Insights

In a recent report, the National Retail Federation projected online sales in 2017 will grow three times faster than in-store sales. The report suggests 51% of Americans prefer to shop online rather than in stores—a figure that jumps to 67% for millennials and 56% for Gen Xers. With Amazon accounting for 43% of online sales […]

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AI, Content, and Mobile: 3 Learnings for Personalisation from Drapers Digital Festival

Mobile’s fit in the customer journey is transforming. At the recent Drapers Digital Festival, I took part in a lively panel discussion featuring experts from a variety of retailers, including Jack Wills, Zalando, and Joseph, where we discussed the pursuit of the coveted personalisation goal, and explored the potential of artificial intelligence (AI) to enhance […]

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Two Tech Giants Just Changed the Customer Experience World

In the late ‘90s, I wasn’t worrying about contributing to my 401K. Heck, I probably didn’t even know what the term meant. For better or worse, time progressed and the word 401K now comes up way too much in my social circles. The world has changed drastically since the ‘90s and ecommerce is no exception. […]

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The Future of the Ecommerce Customer Journey

I’ll say right up front, I’m fortunate to be apart of one of the coolest experiences in the world, being a Futurist for IBM. I get to observe companies doing extraordinary things in the ecommerce space and engaging with customers as they move through their journeys. It’s obvious that marketing to consumers is becoming ever […]

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Cognitive Computing, the Masters, and Retail. What’s the Relationship?

I admit it: I’ve whiled away many a beautiful early April New England weekend watching the Masters. Some moments never fade from memory, like Jack’s come-from-behind 1986 victory with son Jackie carrying the bag, Tiger’s slow-motion chip-in on 16 from behind the green on a Sunday afternoon, and Faldo’s win over a collapsing Norman. The […]

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Virtual Reality: The Future of Retail

Imagine putting on a virtual reality (VR) head-mounted display and experiencing a shopping experience like no other. In seconds you are “transported” to SoHo in New York City and enter a luxury boutique without leaving the confines of your home or office. Welcome to the future of retail, where brands are in the early stages […]

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How to Build a Data-Infused Bridge Between Digital Marketing and Merchandising

Retailers too often find themselves living in a world where marketers are from Venus and digital merchandisers are from Mars. The two professionals are on the same team — sometimes in the same office — and yet they wind up seeing the world in different ways. Marketing, especially in 2016, is overwhelmingly data-driven and marketers […]

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4 Marketing and eCommerce Trends to Pay Attention To

We all made resolutions going into 2016 – create better content, connect with customers more, so on and so forth. We also had ideas of what direction the marketing and ecommerce industries were headed. Starting the second quarter of the year, how are we coming along? As a curious millennial, I set out to find […]

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A Mistake You Can’t Afford to Make: Choosing the Wrong Digital Commerce Platform

Find out who Gartner named a leader in the 2016 Magic Quadrant for Digital Commerce The Gartner Group’s Magic Quadrant for Digital Commerce hit the streets this week, and the list of leaders looks familiar with IBM, SAP, Oracle—with a newcomer, Demandware, joining the ranks. Gartner Magic Quadrants always provide great insight into market trends […]

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IBM Commerce Insights: First Steps to Cognitive Commerce

One of the best parts of my job is how much time my team and I get to spend talking with customers. As the leader for IBM eCommerce & Merchandising, my team spends a lot of this time working with customers as we design new capabilities for our solutions like IBM WebSphere Commerce, IBM Sterling […]

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A New View of eCommerce: General Availability of Commerce Insights and WebSphere Commerce V8

eCommerce is in a continuous state of transformation. Every day, online merchandisers, marketers, and product managers try to figure out the next action to drive sales; developers try to figure out how to make a rapid change to a store in an effort to enable the business; and vendors innovate to transform the way “someone” […]

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Cognitive Commerce: A New Era for eCommerce?

Whenever I talk to IBM customers, most tell a similar story: Top business leaders everywhere are looking for innovation that will differentiate their companies and provide a competitive edge. But it can be so hard to find those hidden opportunities. We have a sea of information available to us, but data on its own doesn’t […]

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