ecommerce

How to build a cognitive system

IBM is in the process of rolling out an exciting transformation of our eCommerce portfolio. This is the third blog in a series of posts that will formally introduce these advancements and review the architecture of the services from a technical point of view. In this blog, the author outlines the future of software platforms, […]

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Gartner: IBM Leads in B2B eCommerce

      Complexity and Scale: Two Crucial Components of Effective Digital Platform Technology In today’s global economy, many B2B companies work with businesses around the world, dealing with multiple languages, currencies and cultural differences. This means that your eCommerce website must handle all of these complexities while providing a seamless and easy-to-buy experience for […]

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The Power of B2B Personalization

    Personalization is no longer optional in the B2B world, with Gartner predicting that by 2018, B2B companies with e-commerce personalization will outsell by 30 percent competitors that are not providing a personalized experience. When creating your B2B personalization strategy, be sure to include the following:   Personalized messaging Different types of customers have […]

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5 Challenges Retailers Face Giving Customers What they Want

The online shopping experience is evolving faster than ever before. Today’s omni-channel retailers — whether they’re an exclusively online shop or bridging digital and physical experiences — need to master a host of different elements that translate into a fluid, dynamic shopping experience. Digitally empowered consumers want seamless experiences across all touch points and expect […]

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AI, Content, and Mobile: 3 Learnings for Personalisation from Drapers Digital Festival

Mobile’s fit in the customer journey is transforming. At the recent Drapers Digital Festival, I took part in a lively panel discussion featuring experts from a variety of retailers, including Jack Wills, Zalando, and Joseph, where we discussed the pursuit of the coveted personalisation goal, and explored the potential of artificial intelligence (AI) to enhance […]

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#WatsonCommerce Tweetchat: What Makes a Customer Experience a Memory

Being a seasoned shopper like myself, I’ve seen the good, the bad… and unfortunately for a few brands – the UGLY. While I don’t consider myself to be that “pesty” shopper who expects to be treated as if I’m the only person in the store, I do appreciate a little extra attention, especially when I […]

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Two Tech Giants Just Changed the Customer Experience World

In the late ‘90s, I wasn’t worrying about contributing to my 401K. Heck, I probably didn’t even know what the term meant. For better or worse, time progressed and the word 401K now comes up way too much in my social circles. The world has changed drastically since the ‘90s and ecommerce is no exception. […]

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A Smarter Way Back to School

Back-to-school shopping is definitely not what it used to be. Sure, our moms dragged us from store to store so we could try on pants and look for supplies. And yes, sometimes they didn’t have what you needed at the first store and you had to make another trip. But the school shopping scene has […]

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Investing for Digital Commerce Success

There is no shortage of statistics that describe the level of influence digital channels have on retail sales. Deloitte Digital recently published a report stating that $2.2 trillion or 64 cents of every dollar spent in retail stores are influenced by digital channels¹. Couple that with $300 billion in online sales growing at a rate […]

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Order Management Matches Shoppers’ Wants with Retailers’ Needs

We all have to admit there’s a lot of flash, bling, a bit of smoke and mirrors, and dare I say, magic, in retail. But retail can also be quite personal, driven by emotion and “feel.” In an earlier era, substantial fortunes were built in retail by visionaries whose seat-of-the-pants, back-of-the-cocktail-napkin instincts for form and […]

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The Future of the Ecommerce Customer Journey

I’ll say right up front, I’m fortunate to be apart of one of the coolest experiences in the world, being a Futurist for IBM. I get to observe companies doing extraordinary things in the ecommerce space and engaging with customers as they move through their journeys. It’s obvious that marketing to consumers is becoming ever […]

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How Hot Is That Summer Deal?

It’s summertime and the sales are everywhere! My inbox is on fire with messages from retailers offering hot summer deals on seasonal trends as well as spring and summer merchandise they’re trying to clear out to make room for new back-to-school and holiday inventory. This is great for me as a consumer – this past […]

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