digital transformation

Building an Actionable Approach to Customer Experience Analytics

As a digital marketer, you amass a multitude of data to help create visibility into your customers and better understand their wants, needs and motivations. In today’s competitive world, it isn’t enough to simply know your customers – you must convert your customer data into meaningful and actionable insights that you can use to deliver […]

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Digital Leaders Come Together on B2B Innovations and Trends

B2B Digital Transformation Call it the consumerization of B2B marketing, call it digital transformation – however you refer to it, it’s no secret that the B2B digital world is changing. For some time, B2Bs have lagged behind B2Cs in moving from traditional marketing to newer digital technology, citing the complexity of their product mix or […]

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Bring the Best B2C Capabilities to B2B eCommerce

80% of B2B buyers now expect the same buying experience as B2C customers. After experiencing quick, efficient digital purchasing on Amazon and other popular retailers, B2B customers expect the same personalized and seamless cross-channel and cross-device experiences. Is your eCommerce experience ready to deliver? Do your customers have to work hard to buy from you? […]

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Retail innovation starts with understanding that yesterday’s retail experiences are dying and good riddance

Leading analysts agree that customer experience is a key battleground to differentiate and compete. After all, a “delightful” and frictionless customer experience yields increased satisfaction, loyalty, advocacy and customer lifetime value. But what is customer experience and how do retailers invest in new strategies and technologies to win? One of the biggest cross-industry and global […]

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Meet the New Boss: Customers

The results from a recent study conducted by Econsultancy in association with IBM revealed 76% of consumers expect companies to understand their individual needs while 81% demand faster response times. Digital transformation is required to deliver on these customer experiences. Unfortunately, over 80% of companies lack the digital readiness, according to a recent report by […]

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