content

Easily add AI-managed content to marketing campaigns

New Chrome Plug-in Connects IBM Watson Content Hub and IBM Watson Campaign Automation   Watson Content Hub plug-in for Watson Campaign Automation At IBM we continue to “walk the walk” when it comes to AI.  The most recent example is the new IBM Watson Content Hub (WCH) Marketing Connector – a Google Chrome plug-in for IBM […]

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The US Open is in our court: IBM helps the US Open define a new era of Digital Experience

    The IBM Digital Experience at the US Open Picture this: You’re sitting on your couch next to your 8 year old son/daughter. Roger Federer thrashes out one last hit; it soars over the net and whirls past the head of Rafael Nadal. You feel the rush of excitement. You and your child celebrate. […]

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IBM Digital Experience Manager: Continuous innovation

  Want to be a digital experience innovator? Then choose the platform that has been leading the pack for 15 years   IBM Digital Experience Manager: Continuous innovation Today’s empowered consumers demand digital experiences with “wow” value, whether they’re quickly scanning your website for product information or signing in, hoping to complete a digital order […]

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Keep Moving Forward: Why Your Digital Experience Platform is Critical

    In today’s business landscape, your digital experience is your brand experience. Customers interact with your brand across a range of platforms, including websites, social media, external sites, mobile devices, and “beyond the screen” devices such as IOT, voice and virtual reality. As brands learn to navigate this fast-evolving environment, one thing is clear: […]

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The Digital Experience Changes Everything

    Think about your last marketing brainstorming session. Did specific channels, like mobile, dominate the conversation? Was the discussion centered on specific content types, like video or infographics? Many brands focus on channels and content because they’re tangible. However, by focusing on the details, you are likely missing both the bigger picture and the […]

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Watson Content Hub plugin for WordPress!

Watson Content Hub plugin for WordPress: true cognitive digital content/asset management, featuring embedded Watson technology WordPress estimates that it powers 27% of the Internet – with 409 million people viewing more than 15.5 billion published pages each month (yes, billions with a “B”!). Organizations of all sizes employ WordPress and its ecosystem of technology/solution plugins for […]

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Stay on Top of the Content Management Challenge with a Cognitive CMS

It’s no secret that the way in which we shop has changed dramatically over the last decade. Today’s consumers are savvy online shoppers who know exactly what they want. Instead of hitting the high street, consumers are going online and using multiple touch points across many different channels to compare products, leave reviews and make […]

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Forrester: How Marketers Can Take Control of Their Content

Web and mobile marketing content can’t wait Marketers trying to deliver the most relevant content to customers often can’t do it themselves, which means acting fast is just a dream. Every time they need to make a change to content, most marketers need to go though a developer. It’s not efficient, and it wastes the […]

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Podcast: Choosing Content Management Software

You have lots of choices when it comes to content management software. Learn more about choosing content management software in this podcast by David Strachan, Offering Manager at IBM. David talks about selecting a CMS and what sets Watson Content Hub apart. The whole point of a CMS system is to help you create, as […]

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Forrester on Digital Experience: Set Your Developers Free

Learn how to free up your developers, so they can do their development work Marketers, business owners, and developers often need to work together to deliver the best possible results. But there can be too much togetherness. According to a recent Forrester study, only 47% of technology developers report that their relationship with marketing is […]

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Agile Content Management

When IBM asked CIOs in the IBM Global C-Suite Study about what’s important to them now, the results were clear –  top CIOs are focusing on “creating intelligent, agile cultures; wising up to the needs of customers; and rewiring the way their organizations reason.” Fully 90% of leader CIOs said they are focused on agile […]

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What is a Headless CMS?

What if your content management system knew your content? Learn more about cognitive content and Watson Content Hub here. ******************* The new term going around is “Headless Content Management System” or “Headless CMS.” But what exactly is that? When I first heard this term I was a little confused because it reminded me of the […]

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