cognitive analytics

Gain Self-Sufficiency – Make Your Own Data-Driven Customer Decisions

The world is swimming in data – about 2.5 quintillion bytes of it are created every day and roughly 90% of all the data in existence has been created in just the past few years.1 From smartphones and appliances, social media posts, digital pictures, videos and CCTV cameras, to GPS signals, industrial sensors, climate information […]

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Data Analytics: The Foundation for a Smarter Supply Chain

There’s a lot of buzz around Big Data and data analytics in leading supply chain organizations. But what’s all the buzz about? And how can supply chain organizations apply data analytics to improve their operations and outcomes? In layman’s terms, Big Data is equivalent to “massive amounts of data” or perhaps even “all data.” It […]

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The Customer Analytics Evolution: A Path to Cognitive

Twenty years ago I was listening to Salt-N-Pepa and watching Seinfeld. Today I’m all about bluegrass and Game of Thrones. Just as my musical and TV preferences have evolved since those days, customer analytics has made a lot of progress as well. Since 2006, I have watched the evolution from a front row seat. I […]

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Uncovering the Optimal Path to Purchase Through Predictive and Cognitive Analytics

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. The rise of big data and analytics is enabling organizations to gain a much deeper understanding of the customer journey. We can ask questions that are critical […]

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