The Secret to Better CMO/CIO Collaboration Lies In The Cloud

A flood of innovative new solutions have launched to help CMOs better connect with customers CMOs are feeling quite popular these days, and with good reason. By now you can recite this Gartner prediction in your sleep: marketing will spend more on IT than the IT department by 2017. Naturally, nearly every tech vendor on […]

Live @ IBM Smarter Commerce Global Summit: The Dannon Company Uses IBM Big Data Analytics To Drive Yogurt Market Gains

You only need take one quick glance around the IBM Smarter Commerce Global Summit here at the Gaylord Opryland facility here in Nashville to recognize how busy the Smarter Commerce customer reference team has been these past few months in anticipation of the event. Everywhere you turn — hanging from the ceilings, on the walls, […]

Cloud First: Has SaaS adoption reached a tipping point?

Recently, I had the honor of appearing on a live webcast moderated by Jeff Kaplan, recognized cloud analyst and founder of the Cloud Computing Showplace, and featuring Jeremie Davis, IS Director with Danone North America – the NA division of French-based Groupe Danone.  The fireside chat format made for a lively discussion on a number […]

Survey Reveals manual processes still heavily in use for B2B transactions

A recent global study of e-commerce transactions found that many companies are still leaving money on the table by continuing to manually process high percentages of business-to-business (B2B) transactions via phone, fax, email, and even postal mail.  Why should this be a concern for your company?  The list of reasons is long, but in summary, […]

The Secret to a Truly Successful CMO/CIO Relationship

By Nancy Costopulos, chief marketing officer, American Marketing Association I have spent more than 20 years in the marketing field and thankfully, recognized early on that technology would play a huge role in the marketing industry.  And as a result,  I have been the biggest champion of IT and often been  best friends with my […]

Using Social Insights to Zero in on the ‘Demographic of One’

Since IBM launched its Smarter Commerce initiative two years ago, we’ve seen companies across industries transform the way they buy, market, and sell products and services. Why? Because they’re learning that the consumer – and we’re all consumers – is increasingly in charge. The term “Chief Executive Customer” comes to mind. More and more customers […]

CIO | CMO Convergence: Steve Cowley and Tom Adamski

Todd “Turbo” Watson interviews Steve Cowley, Vice President, IBM and Tom Adamski, President, Rosetta.

What CMOs Need to Know! Join Forrester’s @minicooper & IBM’s @TamiCann on #GetRealChat

Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, […]

Friday Interview Series with John Marchionda & Simon Howard

Scott Langingham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with John Marchionda and Simon Howard from Husqvarna, during the Smarter Commerce Global Summit 2012 in Orlando. “If you look at the role of digital and where that’s taking marketing today, is that most consumers are online. They’re using digital […]

15 Things Every CEO, CMO, CTO, & CIO Must Do Before Hopping on Twitter

Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on So you have finally said “yes.” It feels almost like as big of a commitment as the day that special someone said “I do!”.

Postcard from Paris: Shaping the Future of Marketing

I’m in Paris for IBM’s CIO-CMO Leadership Exchange, where nearly two hundred CMOs and CIOs from Europe’s leading companies are gathered to discuss the next big shifts in marketing. It’s an exciting time as some of the foremost business leaders, marketers and technologists are gathered in Europe, to attempt to shape the future of marketing. […]

Writing the History of Marketing

By Surjit Chana   When did the discipline of marketing begin? A scholarly approach to marketing has been pre-eminent throughout the 20th century, with the University of Pennsylvania offering a course in ‘The Marketing of Products’ as far back as 1905. Farther back in time, France saw the birth of press advertising – an innovation that […]