Big Data

Data Analytics: The Foundation for a Smarter Supply Chain

There’s a lot of buzz around Big Data and data analytics in leading supply chain organizations. But what’s all the buzz about? And how can supply chain organizations apply data analytics to improve their operations and outcomes? In layman’s terms, Big Data is equivalent to “massive amounts of data” or perhaps even “all data.” It […]

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Envisioning the 10–Year Impact of Big Data and Analytics on Commerce

As the Future Project 2025 series comes to a close, we wanted to take an opportunity to reflect on the insights gathered from the brightest and most talented Futurists on what commerce will look like 10 years out. The topic on everyone’s mind was data, and how it can drive more powerful and meaningful customer […]

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The Internet of Things: Marketing’s Holy Grail

The first time I got on the Internet, I was in high school. It was 1995, and it was via a dial-up modem. Not really knowing what to do on the Internet, I went web surfing, but in ‘95 there wasn’t much content, the waves weren’t big, so I lost interest for a couple years. […]

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Challenges and opportunities of cloud, Big Data, mobile, and social

Today’s business environment is facing a convergence of massive shifts. Cloud, big data, mobile and social are reshaping the global business landscape. These dynamics are presenting compelling new opportunities for organizations ready to gain a competitive advantage. It’s a perfect storm of change, and enterprises that ride out the rough seas ahead will find that […]

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Leadership in the Age of Big Data Analytics

With data availability and accessibility being at an all-time high, the analyst community is in big demand. The need for learning new enterprise grade technologies such as Hadoop and IBM Watson is becoming critical. Data is available in all shapes, sizes, quality and quantity. Increase in demand requires analysts to advance their skills to the […]

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Big Data: A Big Focus For Procurement Organizations

A business’ capacity to generate and store data has doubled approximately every three years since the 1980s. By 2020, analysts estimate that businesses will have 300 times more data available to them than they do today. Of course, that data will do little to enhance business objectives unless it can be effectively captured, managed and […]

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The Hot New Gift For Retailers And Marketers Is Big Data

The IBM Digital Analytics Benchmark has released shopping reports for Thanksgiving, Black Friday and Cyber Monday.  Here are a few highlights:     From Thanksgiving through Cyber Monday, online sales increased 16.5% Cyber Monday was the biggest online shopping day in history with a 20.6% increase in online sales. Mobile sales led the way, exceeding […]

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Delivering a Personalised Experience for Your Customers

Christophe Palaysi is a Solution Architect at IBM. Read on to find out about his experiences and insights from this year’s Smarter Commerce Global Summit 2013 in Monaco.  At this year’s Smarter Commerce Global Summit in Monaco, I was based in the Solutions Centre of the fantastic Grimaldi Forum, showcasing a digitalised version of ‘a […]

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Big Data and Marketing – Putting Customer Data to Good Use

It’s a fact: data-driven marketing, sales and service strategies – and the tools that enable this – are now being fully leveraged for success at leading companies. Why is this happening now? Because the tools exist to do this in a scalable and customized way. And what’s the key driver of interest and activity here? […]

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Takeaways from IBM at SXSW Interactive

We wrapped up IBM’s presence at SXSW Interactive today. I wanted to take a few minutes to catch my breath (and maybe a taco) and review some of the things we’ve been seeing and hearing here in Austin over the past few days. This year, we were demonstrating several components of the IBM portfolio on […]

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Made in IBM Labs Event Sparks Mobile Commerce Discussion

Last week, IBM held a Made in IBM Labs Mobile event in Toronto, Canada to highlight innovations in mobile commerce and mobile marketing. Panelist, Elizabeth Evans, associate dean for the Ted Rogers School of Management at Ryerson University discussed trends in mobile retailing. In her byline, “Mobile Retailing is changing Shopping; Here’s What You Can […]

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Smarter Commerce Madrid, thus far…

The conversation about Smarter Commerce started Four years ago. In October 2008 the world found itself in the midst of uncertainty. The financial criss left many people uncertain about the future, their jobs and the stability of their communities. In this climate of uncertainty and doubt one thing became evident: analytics would shape the decisions business […]

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