B2C

Beat Your Customers’ Digital Commerce Expectations to Win Every Time: Join Us for March Madness 2017

It’s no secret that today’s retailers struggle to keep up ever- increasing customer expectations for convenience, personalization, service and support. Staying relevant with customers and maintaining loyalty is a challenge, especially when there’s a never-ending stream of upstart competitors that are unencumbered by legacy systems and make it easier for them to engage customers in […]

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A Conversion of One Just Got Easier with IBM and Adobe Experience Manager

I’m sure you’ve all heard the message that Commerce is no longer about B2C. It’s about C2B—putting your customers at the heart of your businesses. This increased customer focus drives an unprecedented need to continually extend and innovate the omni-channel experience. We used to talk about marketing segments. We now have a segment of one. […]

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5 Critical Considerations for Cloud-based E-commerce

The following is a guest post by Jerry Lewis, VP Commerce Platforms and Client Strategy at Astound Commerce. With the ever-growing list of software-as-a-service (SaaS) and cloud-based providers of e-commerce solutions, it’s becoming difficult to understand all the options, let alone differentiate among them or choose from them. A Google search for “cloud e-commerce providers” […]

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What Does ’B2B and B2C Convergence‘ Really Mean?

There has been a lot of discussion around B2B and B2C convergence, but what does that really mean? Is it about the business models converging? I doubt it, because as we all know, there are some very different business needs that are required for B2B customers compared to B2C. One example would be pricing contracts. […]

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