B2C Commerce

IBM Springs into Indian Footwear Market with Metro Shoes Partnership

In 1947, British India gained independence. It was this same year Metro Shoes opened its doors to the public in Colaba, Mumbai. Founded in a time of growth and innovation, this leading footwear chain was pushed to meet expectations in a new age. Whether the goal be creating leading designs across national and international markets […]

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5 Challenges Retailers Face Giving Customers What they Want

The online shopping experience is evolving faster than ever before. Today’s omni-channel retailers — whether they’re an exclusively online shop or bridging digital and physical experiences — need to master a host of different elements that translate into a fluid, dynamic shopping experience. Digitally empowered consumers want seamless experiences across all touch points and expect […]

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Gartner Finds e-Commerce becoming Critical in Industries Beyond Retail; IBM Named a Leader

Recently, Gartner, Inc released their annual report on e-commerce solutions, the Magic Quadrant for e-commerce. For the report, Gartner evaluated e-commerce providers that enable online sales for B2B & B2C commerce and facilitate the creation and continuing development of an on-line relationship with customers. Gartner states, “E-commerce continues to experience strong growth, impacting industries beyond […]

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Independent Research Firm Finds Commerce Market Growing; IBM Named a Leader

This week, Forrester Research, Inc., announced a new report on e-commerce solutions.  The Forrester Wave: B2C Commerce Suites, Q3 2012 report found that commerce technology investment remains strong, with 56% of companies reporting plans to increase spending by 5% or more, and 18% of companies plan to increase spending by at least 20% in 2012 […]

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