B2B

Turn Analytics Loose On How You Sell And Stop Losing Money

Recently I read an online article about the “teardown” of the latest Samsung Galaxy S5, that is, which materials are used to build it. It’s really amazing how sophisticated these products have become. They have chips that manage RF, Wi-Fi, power GPS, and then of course there’s the central processor. Then, there’s also an array […]

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“Crowd Selling” – How To Deliver The Ultimate B2B Customer Experience

Some books are just really, really long – like War and Peace, by Tolstoy. Some books are deliberately obtuse – check out Umberto Eco’s Foucault’s Pendulum. Most of us only read such books when we have to – as in school – or when we feel some urge to take on a challenge “just because […]

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B2B Integration For The Masses

Here we are in 2014, and the demands to collaborate with your partners and customers are not getting any easier. Driven by a consumer/customer-centric approach to running a business, many organizations are finding it increasingly difficult to keep up with demands for more real-time, responsive operational processes. And, in many cases, the underlying B2B integration […]

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A Perfect Storm of Change

A perfect storm of business, economic and technical change is coming that impacts how businesses meet rapidly changing needs, drive cost from processes while accelerating responsiveness, and innovate to compete. According to IDC analyst Maureen Fleming, change is being motivated by the continued growth of new technologies and digital services. These new technologies and services […]

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Gaining Insights into the Right Integration Strategy

This is a guest post from Chris Hayes. Last week, I announced the four panelists who will be joining me for the upcoming webcast,On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In. Cloud-based solutions promise greater agility, lower costs, and increased collaboration, but many organizations face technology barriers that keep them […]

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Commerce zone launched on developerWorks

I am pleased to see the launch of the Commerce zone on developerWorks for B2B & Commerce products and solutions. IBM developerWorks is the industry-leading and award-winning technical resource and professional network for the developer community. Four million developers, IT professionals, and students in 195 countries use developerWorks each month to learn about advances in […]

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Reality Marketing: Integrating Customer Data

Marketers have plenty of good intentions when it comes to their desire to have a common view of the customer. Our IBM State of Marketing Survey 2012 in fact showed that 85 percent of marketers would like an integrated marketing suite to gain a better line of sight on their campaigns and customers. But sometimes […]

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Synchronize Your Supply Chain to Achieve Smarter Commerce

If 87% of organizations in a recent survey view their business community as critical to their overall success, why do only 24% of them say they can effectively collaborate with their business community? It was interesting when we asked the respondents in the survey to “identify your primary driver for improving the way you synchronize […]

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Better Together: from after sales service to relationship-building in manufacturing, via social media

By Ronald Teijken regional leader, Smarter Commerce at IBM After sales service has been the bright idea of the week, the month, the year and even the decade and the concept is pretty straightforward; manufacturing companies maintain an ongoing relationship with their customers through the provision of after-sales service. They made the kit in the […]

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Smarter Commerce in the Cloud – A Catalyst for Business Innovation

Smarter Commerce helps companies compete in the age of the empowered consumer by transforming how they buy, market, sell and service goods and services with customers and suppliers. The age of the empowered customer also comes at a time when we are seeing an ever challenging global marketplace creating new sources of competition in addition […]

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Intelligent file transfer depends on the vision of the CIO

By Karl McGowan Smarter Commerce, financial services commerce sales lead, IBM When we hosted a roundtable with CIOs, middleware managers and heads of IT architecture from a selection of international banking financial services organisations, I was struck by the importance of the technology managers’ vision to the overall success of the business. This theme came […]

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Smarter Commerce Makes Switching Channels a Cinch for J.J. Keller… No Remote Required

Realizing that the empowered consumer wields more control than ever before, J.J. Keller has implemented IBM’s customer-centered Smarter Commerce approach to deliver against the same service-level expectations that customers have in the B2B world that they have in the B2C world. When large corporate customers log in to J.J. Keller’s Website to deal with their […]

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