Analytics

Innovating in Supply Chain with AI and Blockchain

Supply Chain is ripe for applying disruptive emerging technologies such as AI, blockchain and IoT to improve supply chain automation, visibility, operations, and performance. At IBM, we’re excited to apply AI to everything from optimizing orders for omnichannel delivery to bringing visibility to inbound risk on suppliers. We’ve invested millions in research and development to […]

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Turning Cognitive Marketing from Idea to Reality

I had the privilege of attending IBM Amplify 2016 as a member of the IBM Futurist community. Each time I attend an IBM conference I make it a point to focus my energy on what’s possible. This requires me to let go of today’s limitations and to think a little less about my day-to-day activities, […]

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Which companies excel at real-time personalization?

We have talked a lot lately about real-time personalization, both logistically what it means to deploy an RTP solution and theoretically by showing examples of those doing it well. Add The Home Depot to that list of those companies doing it well. Dynamic personalization in retail Trish Mueller, the CMO of The Home Depot, was […]

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HM Health Solutions Uses Advanced Analytics to Improve Healthcare Management

We all know how critical it is to manage our health. That management can really vary in intensity depending on our personal situations. Maybe you’re entering flu season and want to find the nearest vaccination clinic. Or maybe you’re seeking information on your child’s or elderly parent’s health. Whatever the case, it seems each passing […]

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Change the Way You Engage

We marketers and eCommerce leaders agree that delivering exceptional customer experience across channels is a requirement to beat the competition day in and day out. Yet many practitioners feel they don’t yet have the technology and processes they need to easily deliver rewarding customer interactions, as this study reveals. As the CMO of IBM Commerce, […]

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Hanes Brands Personalizes the Fabric of the Customer Experience

Getting personal. It’s what business is all about these days. If you don’t believe it, take a page out of the HanesBrands playbook. Hanes – one of the world’s preeminent apparel companies – certainly gets “personal.” They sell bras, panties, shapewear, sheer hosiery, men’s underwear, and much more in the US, Canada, Mexico and other […]

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Four Best Practices for Optimizing Lead Generation and Qualification

The following is a guest post by Tom Masotto, Vice President of Business Development, ON24, Inc, an IBM Business Partner. According to the 2015 Demand Gen Report Benchmark Study, 73% of marketers say webinars are their most effective tactic for generating qualified leads for their sales funnel. Furthermore, 65% of marketers believe webinars are the […]

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The Internet of Things: Marketing’s Holy Grail

The first time I got on the Internet, I was in high school. It was 1995, and it was via a dial-up modem. Not really knowing what to do on the Internet, I went web surfing, but in ‘95 there wasn’t much content, the waves weren’t big, so I lost interest for a couple years. […]

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Introducing Customer Analytics Solution Patterns to Drive Five Common Business Goals

As online traffic and sales continue to increase, accelerated by the explosion of mobile devices, omni-channel interactions have become the norm. As always, businesses want to acquire the right customers, deliver outstanding customer experiences, understand their customers’ journeys, serve and delight customers and minimize fraud. To do this effectively in 2015 requires a keen understanding […]

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Silverpop Cloud-Based Digital Marketing and Partner Network

Over the past several weeks I’ve started working with Silverpop, a recent acquisition earlier this year in IBM ExperienceOne, to learn about the Silverpop Partner Network and use cases for integration. Silverpop is a cloud-based digital marketing provider that offers email marketing and lead management solutions. By providing deep, behavior-based customer insights and an intuitive […]

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Customer insight with analytics in the Bluemix Cloud

Recently, I discovered how to take advantage of Big Data & Analytics services available in the Cloud by pairing them with customer profiles, demographics, and behavioral data for customer insight. These services help improve segmentation and customer targeting for marketing and customer engagement solutions. For example, I was able to start working with R language […]

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Are Your Customer Analytics Driving Customer Engagement and Revenue?

Today’s consumers are interacting with brands in more ways than ever, with online, mobile, in-store and call center channels all in the mix. According to IBM’s “Greater Expectations: Consumers are asking for tomorrow, today” report, 81% of consumers are using social, local and mobile technologies to do some combination of browsing, researching and buying products. […]

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