A/B testing

Three Multivariate Testing Opportunities You Are Likely Not Taking Advantage of Today

Recently IBM ExperienceOne and distinguished business partner Maxymiser hosted a joint webinar on multi-variate testing. In it, IBM Vice President Kevin Bishop (@brandmaster63) and Maxymiser Founder and President Mark Simpson (@MarkJ_Simpson) walked through three key opportunities likely not utilized in today’s realm of A/B and multivariate testing. Be sure to watch the on-demand replay: http://get.maxymiser.com/gU0Q7Ia0p002JR06R000xdD […]

Continue reading

Make the Most of A/B Website Testing with Coremetrics Reporting

If you’re ready to begin doing A/B testing on your site there are a number of good options available to track performance in Coremetrics reporting. For Homepage Testing Implement Page View tags with distinct Page IDs that flag each test version. For example, Page ID = Homepage A, Page ID = Homepage B. Test version […]

Continue reading

Let the Advertising Games Begin!

One of the hottest ideas in Search Engine Marketing today is the ability to do A/B split testing of your ads.  We’ve been hearing a lot from Coremetrics clients who are very excited about the new Coremetrics Search™ 9 ad A/B testing capabilities.  Finally, the power to quickly and easily compare ads within an ad […]

Continue reading