DMARC – What Is It & Do You Need It?

Recently, a new standard was published, called DMARC. It has caused a lot of discussion and excitement, and people have been asking whether or not they need it. In short, DMARC is an expansion on the existing DKIM and SPF specifications, designed to increase the effectiveness of anti-phishing programs. It standardizes the use of SPF […]

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IBM Named a Leader in Cross-Channel Campaign Management by Independent Research Firm

IBM was once again named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012.The report states that “IBM’s acquisition of both Unica and Coremetrics was a clear signal to many marketers that the technology giant intended to dominate the enterprise marketing technology landscape.” In fact, IBM had the highest score in the areas […]

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Part 3 – Social Media and the City – Key characteristics

What makes a smarter social media city? At its best, it is:   Engaging It promotes citizen involvement and builds a new sense of ownership with scope for collaboration in every aspect of city life. Transparent It lifts the bonnet on how the city works – processes are visible, dialogue is open, feedback is swift. […]

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A Definition of IBM Smarter Commerce and the Internet Evolution

by John Squire IBM launched Smarter Commerce—a strategic approach that places the customer at the center of your company’s business operations—in March of 2011. The response from customers, partners, analysts, and reporters has been overwhelmingly positive. But we occasionally get questions about how Smarter Commerce differs from other approaches to business. After all, doesn’t everything […]

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From NRF: What November Shopping Data Tells Us about Shopping Trends to Watch

Last week I had the great pleasure of attending NRF (or as most people call it, Retail’s BIG Show) and as always I was very happy to see friends and colleagues. This year, I actually spoke about the online shopping trends that we at IBM observed during the 2011 holiday shopping season. I wanted to […]

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The Secrets of Using Social Media to Build Brands and Win Customers

by Jill Puleri, GBS Global Retail Leader There’s nothing more crucial to retailers than how well they understand the consumer. Understanding consumers in a complex world is no easy feat. Consumers have become more selective, independent and self-servicing. Simultaneously, technology has transformed how consumers, shop for, share and recommend products. To influence purchasing decisions today–retailers […]

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IBM is Geared Up for NRF!

by Karen Lowe, General Manager, Global Retail Industry at IBM Next week, a large group of IBMers will be heading to the Javits Center in New York for retail industry’s biggest tradeshow of the year, the National Retail Federation’s (NRF’s) Big Show. This year, NRF’s Big Show will give us the opportunity to demonstrate the many […]

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Social Media Enabled Cities Webinar 25th January 2012

Social media represents an exciting new opportunity for local councils to engage with their citizens. This webinar will bring together experts from local governments, digital agencies, and technology providers, to address the key challenges and possibilities created through social media. The rise of social media is undeniable, with over 800 million Facebook users worldwide and […]

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What Retailers Can Learn from Holiday Shopping Trends

It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to continue to affect my life in some way. Like most people, when I heard that Steve Jobs had passed […]

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2012 Through The Lens of 2011 Deliverability & Q4 Benchmarks

Let me start by saying happy New Year! We hope that the final days of 2011 were spent relaxing with friends and family and that whatever final marketing pushes you might’ve been engaged with went off smoothly and effortlessly. Now that we’ve gotten that out of the way: welcome to 2012! What better way to […]

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What Retailers Can Learn from Holiday Shopping Trends

It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to continue to affect my life in some way. Like most people, when I heard that Steve Jobs had passed […]

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Using Smarter Commerce to Drive Revenue, Build Loyalty and Stay Ahead of Demand

If I were to ask any executive team who their company’s Chief Executive Officer is, not only would they answer immediately and emphatically, they’d probably think it the dumbest question they’d heard in a long time, indeed. But what if I were to ask that same team who their Chief Executive Customer is? Now that […]

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