eBook: 7 Industry Experts Share Holiday Marketing Lessons to Apply in 2017

The holiday season may be long gone, but that doesn’t mean the lessons learned during the shopping hustle and bustle aren’t here to stay. For many marketers and retailers, targeting customers during the busiest shopping season of the year requires significant planning, streamlined execution, and around the clock analysis of how campaigns and sales are […]

You Had Me At “Goodbye”: Post-Purchase Phase Is Key

Some years ago, I blogged about the importance of the post-purchase brand experience in deepening or undermining the brand relationship that a consumer has with a retailer. I cited a U.S. consumer survey that our Institute for Business Value (IBV) conducted in 2011. The respondents to that survey made it clear that of the 3 […]

Turn Disruption into Innovation: Watson Commerce Tweetup

Fashion week (#nyfw) is well underway in New York City—offering up a sneak peek into the latest apparel and designer trends that will soon hit our favorite stores across the U.S. But the fashion industry shouldn’t be the only industry looking at trends this year. All commerce professionals and business leaders should be paying attention […]

NRF 2017: 5 Commerce Innovations from Retail’s Big Show

It’s always a lot to take in, and this year, NRF 2017 provided more strategic business fodder than ever. At the end of each day, I found myself trying to sort out what I’d heard and seen, processing all the commerce innovations at various stages of maturity in today’s retail landscape. This year, 33,500 attendees […]

IBM Consumer Expectations Study Insights: Yesterday’s “Good Enough” Is Today’s “Not Even Close”

As many as 10 years ago, consumers were already clear about their expectations for a seamless brand experience across all channels with retailers. [85% percent said they “expected” such a seamless experience, and ­­­­­­­­82% said they expected that experience to be consistent regardless of the number of channels involved.] Last year, we completed our IBM […]

Implementing AI and Cognitive Technologies as Part of Your Digital Strategy

Traditionally, eCommerce was only used within a retail context. Now, eCommerce applies to virtually all industries; including B2B and B2C companies. With respect to “online commerce,” engagement is all about incorporating journey mapping and real-time interactions. The new norm is “conversational commerce,” a term coined by Forrester as technology that provides guided, contextual, dialogue-based engagement. […]

Work Smarter and Faster: Watson Commerce Insights and the Insight Assistant

Have you ever dreamed of having your own personal coach to help you figure out your next move with your work? With life hurdling by us at epic speeds, I know I have wanted help from time to time to coach me in my next move. With IBM Watson Commerce Insights, the “insight assistant” can […]

Retail Merchandising Strategy: How to Create the Best One Possible

Competition in the retail industry is fierce and fast moving. To grow sales and maintain your edge, you need to make sure you have the right products available, in the right channel, at the right time, for the right price. But finding answers to key retail merchandising and marketing questions isn’t always easy―firms need a […]

Exciting Trends in Payments and Their Value to Merchants

The evolution of payments has created many opportunities for increased convenience and greater access. Omni-channel solutions can now form a coherent experience for consumers with more insight for merchants. At IBM, we are again at the forefront of creating access to these opportunities and reducing the complexity for our clients with our Store Engagement solution […]

Master Customer Engagement: 8 Industry Pros Share Key Tips

Customer engagement – the thing that keeps marketers constantly churning and customers coming back for more. It’s the secret sauce to any successful marketing campaign, sales strategy, and ultimately, business. In our always-on, always-connected world, brands are struggling to meet buyer demands as customer interests and consumer preferences shift. This brand/buyer struggle is seen today […]

The content you need when you need it

Try Watson Content Hub for 30 days, FREE!   Has content become king at your company? Is your marketing department planning to produce more content this year than last year? If so, you’re not alone. In a recent survey, 70 percent of those organizations surveyed planned to increase their content creation. So, this is great. […]

Digital Experience Changes Everything

Try Watson Content Hub for 30 days, FREE!   You need a great digital experience Customers can always tell when your digital experience processes aren’t firing on all cylinders. They may not be getting the buying suggestions they expect, the home page may start to look a little outdated or there may be a glitch […]