Analyst report: CPQ linked to revenue gains and better customer experiences

      The Easy Button Have you ever wished for an “Easy Button?” Started in 2005 as part of an ad campaign for Staples, the office supply company, the Easy Button has become a funny metaphor for finding better solutions to frustrating situations. In business, as well as life in general, sadly, there’s no […]

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Key Trends Driving the Growth in Managed File Transfer (MFT)

This is the first post in a series on Managed File Transfer. To learn more, watch this webinar with IDC Analyst Jerry Silva as he discusses the trends and issues facing the banking industry today. Demand for Managed File Transfer (MFT) solutions continues to grow as the most reliable and efficient means for secure data […]

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How to Predict and React to Your Customers’ Changing Needs: Quick 3-Step Guide

As a marketer, it’s not enough to simply understand your customers – you need to predict their changing needs. According to Forrester, “firms will experience 25% to 50% increases in revenue risk as more customers operate as free agents.”[1] The troubling reality is, it’s all too easy for customers to pick up their business and […]

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You’re Talking, We’re Listening: Bringing You More Regional User Groups

We’re doing a lot more listening to better understand what you like – and don’t like – about IBM Watson Customer Engagement solutions. At the top of your list: you want us to communicate and engage with you more, starting with more local user groups. We’re listening…and taking action. We’re bringing more regional user group […]

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3 Ways to Bridge the Gap Between On and Offline Behaviors

Have you heard about omnichannel marketing strategies? Probably. Everyone’s talking about them – and for good reason. According to Invesp, “companies with omnichannel customer engagement strategies retain on average 89% of their customers.” Let’s refresh: Online behaviors are email sends/opens, website visits, online purchases and social media interactions. Offline behaviors include speaking with support on […]

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How to Talk to People, Not Segments: The Evolution of Real-Time Personalization

If I had $1 for every time I heard a marketer say “there has never been a more exciting or challenging time to be a marketer” I would be a rich man. This week marks my one year anniversary of working for IBM within the customer engagement team, and I have lost count of the […]

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3 Tips for Higher Education Email Marketing

For many businesses and industries, email has become the go-to communication form, but perhaps none more than higher education. For colleges and universities, email marketing can deliver wonderful results for a fraction of the cost of traditional marketing and broadcast methods. It’s often used for everything from recruiting potential students to sharing university updates or […]

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Gain Self-Sufficiency – Make Your Own Data-Driven Customer Decisions

The world is swimming in data – about 2.5 quintillion bytes of it are created every day and roughly 90% of all the data in existence has been created in just the past few years.1 From smartphones and appliances, social media posts, digital pictures, videos and CCTV cameras, to GPS signals, industrial sensors, climate information […]

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Bots and AI: The Cutting Edge of Customer Care (Part 1)

“People want to feel heard and seen – and today’s customer service very frequently does the exact opposite of that” – Dr. Justine Cassell, Carnegie Mellon University LivePerson and Carnegie Mellon University (CMU) recently hosted over 100 customer care executives from globally leading brands for the Bots and AI conference in Pittsburgh. I had the […]

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The Art of Emotional Honesty in Email Marketing

People are emotional. The best email marketing is, too. We like to think we’re logical creatures, but at the end of the day we respond with our hearts and instincts. On some level, we all make our purchasing decisions emotionally. That’s why we as marketers often say we tell stories – and why the best […]

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The Future Is Now: Building a Cognitive Supply Chain at ProcureCon IT

The capabilities in emerging cognitive solutions are fundamentally changing the procurement space. There is increasing pressure for procurement leaders to not just improve procurement performance, but also drive overall enterprise success. In other words, while cost savings is highly important, the real value is in procurement-led innovation. Top-performing CPOs are looking for technology to assist […]

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Mothers (Like Everyone) Matter Every Day

Mother’s Day is a day to celebrate the beauty of motherhood. Conceived as a chance to spend quiet time with mom, it has become a commercial bonanza for greeting cards, flowers and chocolate. One would hope that when Mother’s Day ends, we realize we should honor our mothers every day. Similarly, a company should honor […]

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