Beat Your Customers’ Digital Commerce Expectations to Win Every Time: Join Us for March Madness 2017

It’s no secret that today’s retailers struggle to keep up ever- increasing customer expectations for convenience, personalization, service and support. Staying relevant with customers and maintaining loyalty is a challenge, especially when there’s a never-ending stream of upstart competitors that are unencumbered by legacy systems and make it easier for them to engage customers in […]

Cognitive Technologies Are Bringing Back the Personal Retail Experiences of the Past

The use of multiple channels in one transaction is now business as usual for consumers, and this “new normal” offers retailers a great opportunity to differentiate themselves. In a recent IBM consumer expectation study, 74% of consumers surveyed said that in-store pickup of an online or mobile purchase is important for them in choosing to […]

They Can’t Buy It If They Can’t Find It: 7 Tips for Improving Search to Boost Your Conversion

U2 has a song from the late 80s titled “I Still Haven’t Found What I’m Looking For.” Can you hear your customers singing that song? It is unlikely, because over 1/3 of them will just leave if your on-site search does not return the products they are looking for. Marketers and merchandisers should be concerned […]

That Awkward Moment When You Have to Decide Who Gets Left Out of the Content Management System

I am not going to lie – I am still on my family’s Netflix account. Why pay for my own account when I have the login for the family account? However sharing a login does come with some drawbacks – on our account only one person can be watching Netflix at a time. There’s nothing […]

“Out of Stock,” out of Luck? Maybe Not

Since the first retailer opened for business, out-of-stocks (OOSs) have been an issue for consumers. But, in recent years, consumers have shown an increasing impatience with inconvenience. And, there are few consumer inconveniences worse than wanting or needing something, being more than willing to pay for it, going to the store, and finding that the […]

Podcast: Choosing Content Management Software

You have lots of choices when it comes to content management software. Learn more about choosing content management software in this podcast by David Strachan, Offering Manager at IBM. David talks about selecting a CMS and what sets Watson Content Hub apart. The whole point of a CMS system is to help you create, as […]

What Not to Miss in Las Vegas This March

The results are in: Your commerce experience doesn’t meet your customer’s expectations! The good news is that you are not alone – but if you can find your way to Las Vegas for the week of March 20, you can get all the help you need to correct the situation. Join us at IBM Amplify […]

Forrester on Digital Experience: Set Your Developers Free

Learn how to free up your developers, so they can do their development work Marketers, business owners, and developers often need to work together to deliver the best possible results. But there can be too much togetherness. According to a recent Forrester study, only 47% of technology developers report that their relationship with marketing is […]

Develop a Plug-In for IBM Watson Commerce Insights

As an Independent Software Vendor (ISV), you may know the frustration associated with building an app, only to have to wait until customers discover it. But now IBM Watson Commerce Insights enables you to seamlessly integrate your offering so merchants who use Watson Commerce Insights can view data in your platform with a single click. […]

Store-To-Trunk…with a Silver Lining

Not too long ago, I had the great privilege of meeting with a specialty retailer that had rolled out a new service offering, encountered unexpected wrinkles, adjusted to the surprises, and reaped ample rewards for their trouble. And, it continued to underscore for me just how clever retailers are — and have to be — […]

Customer Engagement and Cognitive Technology – What Marketers and Retailers Need to Know

The science behind reaching your customers on their terms isn’t always easy to master. Marketers and retailers need to have a keen understanding of where their audiences are, find unique ways to target them, and be innovative enough to create engaging and memorable experiences. All of these activities require significant time and effort – luxuries […]

Forrester: Keep Your Digital Strategy in Sync

Marketers and developers need to work together to produce better digital customer experiences. Delivering relevant, effective content and experiences to customers — at the perfect time and place — is the new imperative for businesses today. And that means making sure your digital strategies are in sync. When content is out of sync, it can […]