10 Must-Follow Customer Engagement Experts at #think2018

The world’s best and brightest are coming together to make the world of business work smarter at Think 2018 (aka: the AI event of the year). Long gone are the days when Watson was just starting to learn about the world (remember Watson on Jeopardy?). Now you can train Watson to learn your business and […]

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Be Part of the Future of Commerce at THINK 2018

Every day, IBM Watson Commerce is changing the way commerce gets done. Join us at our new, premiere event and hear how: Circuit City is resurrecting their household brand and reimagining the consumer retail experience. Abercrombie & Fitch is reinventing their digital platform on IBM WebSphere Commerce v9. National Oilwell Varco (NOV) is rethinking how […]

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Introducing the New IBM Dynamic Pricing Dashboard

When I drive my new, sporty car (with the red leather seats), I can quickly find out my speed, the temperature outside, and much, much more with just a glance at the dashboard. What I really love are the indicators and warning alerts — telling me when I need an oil change, that the tire pressure […]

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Adopt a Cross-Channel Mindset to Meet Increasing Customer Expectations

In 2018, marketers can be incredibly flexible and creative in designing captivating and targeted journeys for their customers – almost without limit. Why develop targeted or personalized journeys for your customers? For one, we all know that engagement and conversion will be materially higher than with generic experiences and communications. The question then becomes, on […]

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AI for Commerce Professionals – Make Better Decisions and Stay Ahead of the Game

“These aren’t the droids you’re looking for.” This famous line from Star Wars was my first encounter with a Jedi Mind Trick. As a commerce professional, try to imagine if you had such a force—one that would enable you to know what each of your customers is looking for. There is a new alliance between […]

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AI for Supply Chain Professionals – A Force for Change

All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience. And we know things can, and do, go […]

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Watson Customer Engagement – Embrace the Power of the Force

As a huge Star Wars fan, I have always wanted to have a set of supernatural powers, such as the ability to sense impending attacks; influence the thoughts of others, known as the “Jedi mind trick;” and even see the future. In essence, the Force – meaning the wisdom, expertise and ability to know exactly […]

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Digital Business is Accelerating and Changing the Business Environment: Managed File Transfer (MFT) Must Evolve to Meet the Challenge

This is the third post in our Managed File Transfer blog series. Read the second post “7 ways IBM is leading the Security Push in Managed File Transfer” here. Digital business is changing customer expectations – and business models. It is changing how businesses communicate, transact and interact with customers – as well as with other […]

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7 Ways IBM is Leading the Security Push in Managed File Transfer (MFT)

This is the second post in our Managed File Transfer blog series. Read the first post “Key Trends Driving the Growth in Managed File Transfer” here. About one of every twenty Fortune 1000 companies will have a publicly disclosed data breach within the next year.  To the uninitiated, five percent might not sound too risky, but if […]

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How to Predict and React to Your Customers’ Changing Needs: Quick 3-Step Guide

As a marketer, it’s not enough to simply understand your customers – you need to predict their changing needs. According to Forrester, “firms will experience 25% to 50% increases in revenue risk as more customers operate as free agents.”[1] The troubling reality is, it’s all too easy for customers to pick up their business and […]

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You’re Talking, We’re Listening: Bringing You More Regional User Groups

2018 Regional User Groups have been announced! Read more here. We’re doing a lot more listening to better understand what you like – and don’t like – about IBM Watson Customer Engagement solutions. At the top of your list: you want us to communicate and engage with you more, starting with more local user groups. […]

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3 Ways to Bridge the Gap Between On and Offline Behaviors

Have you heard about omnichannel marketing strategies? Probably. Everyone’s talking about them – and for good reason. According to Invesp, “companies with omnichannel customer engagement strategies retain on average 89% of their customers.” Let’s refresh: Online behaviors are email sends/opens, website visits, online purchases and social media interactions. Offline behaviors include speaking with support on […]

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