Gain Self-Sufficiency – Make Your Own Data-Driven Customer Decisions

The world is swimming in data – about 2.5 quintillion bytes of it are created every day and roughly 90% of all the data in existence has been created in just the past few years.1 From smartphones and appliances, social media posts, digital pictures, videos and CCTV cameras, to GPS signals, industrial sensors, climate information […]

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IBM Dynamic Pricing: My favorite things

Every day, I am constantly trying to work smarter, not harder. I am always looking for the next new tool or gadget to help me save time. Let’s just say, I am a fan of a certain TV show for home shoppers. Sometimes I get a winner, like collapsible strainers in multiple sizes.  Or sometimes, […]

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Optimizing online merchandising by integrating your existing storefront with IBM Watson Commerce Insights

Picture it, an online store that generates good revenue, but has the chance to blow out the competition. What if I told you that you can integrate your existing storefront with Watson Commerce Insights to give your store a boost against the competition? Make online merchandising easier by seeing the key performance metrics that you […]

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No Longer in the Dark: How Blockchain Is Illuminating the Supply Chain Like Never Before

In my previous blog, “The Blockchain Impact: How It Will Change Your B2B Network,” I examined the potential for distributed ledger technologies to elevate B2B networks and provide greater shared visibility across supply chains. Click here to learn more about blockchain’s impact on your B2B network. As mentioned, by using blockchain within a B2B network, […]

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Bots and AI: The Cutting Edge of Customer Care (Part 1)

“People want to feel heard and seen – and today’s customer service very frequently does the exact opposite of that” – Dr. Justine Cassell, Carnegie Mellon University LivePerson and Carnegie Mellon University (CMU) recently hosted over 100 customer care executives from globally leading brands for the Bots and AI conference in Pittsburgh. I had the […]

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The Art of Emotional Honesty in Email Marketing

People are emotional. The best email marketing is, too. We like to think we’re logical creatures, but at the end of the day we respond with our hearts and instincts. On some level, we all make our purchasing decisions emotionally. That’s why we as marketers often say we tell stories – and why the best […]

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The Future Is Now: Building a Cognitive Supply Chain at ProcureCon IT

The capabilities in emerging cognitive solutions are fundamentally changing the procurement space. There is increasing pressure for procurement leaders to not just improve procurement performance, but also drive overall enterprise success. In other words, while cost savings is highly important, the real value is in procurement-led innovation. Top-performing CPOs are looking for technology to assist […]

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Mothers (Like Everyone) Matter Every Day

Mother’s Day is a day to celebrate the beauty of motherhood. Conceived as a chance to spend quiet time with mom, it has become a commercial bonanza for greeting cards, flowers and chocolate. One would hope that when Mother’s Day ends, we realize we should honor our mothers every day. Similarly, a company should honor […]

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AI, Content, and Mobile: 3 Learnings for Personalisation from Drapers Digital Festival

Mobile’s fit in the customer journey is transforming. At the recent Drapers Digital Festival, I took part in a lively panel discussion featuring experts from a variety of retailers, including Jack Wills, Zalando, and Joseph, where we discussed the pursuit of the coveted personalisation goal, and explored the potential of artificial intelligence (AI) to enhance […]

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Experience the Gartner Supply Chain Executive Conference in Person or Online!

Research shows that as much as 65% of the value of a company’s products or services is derived from its suppliers and the supply chain.[i] From product quality to pricing and availability, your brand’s overall customer experience is largely impacted by how your supply chain functions. Unforeseen disruptions can impact the customer experience, brand affinity, […]

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Chicago Hosts: B2B Online Conference

The B2B Online Conference kicks off Monday, May 8th, at the Renaissance Chicago Downtown Hotel in the beautiful Windy City. In my opinion, this is the top B2B event of the year for eCommerce and digital professionals. This conference was so successful last year that it has nearly doubled in size in 2017. Get ready […]

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IBM and Aricent Announce Expanded Partnership to Securely Connect Digital Business

IBM and Aricent Announce Expanded Partnership to Securely Connect Digital Business Today, IBM and Aricent unveiled a new collaboration for Connect:Direct, Connect:Express and Connect:Enterprise assets. IBM has led this market for over 30 years and this innovative partnership will enable this trusted offering, a defacto standard in file transfer for banks, to grow in its […]

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