Optimizing Online Merchandising

The Challenge: You have a large variety and quantity of SKUs on your Web site. How do you find out what’s driving interest, what’s converting, and what to promote more aggressively? The Solution: Build a Dynamic Group Explore report that separates products into manageable data sets based on filters that address the following opportunities for […]

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Customer Service – The Unpicked Orchard

William Greene, Senior Business Analyst When I first start working with a new client I always ask them “what are you trying to accomplish on the web?” For many clients this isn’t as easy to answer as it would seem and as a result the most common answer that I receive is “to increase conversion.” […]

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Smarter Cities and the Olympics, Part 2: Big Change is coming to Tokyo

The race to host the Olympics is the race to the smartest city. In order to catch the eye of the Olympic committee cities have to become smarter – more efficient, greener and more sustainable. This series explores different initiatives proposed by various cities vying for the 2016 Olympic bid. Be sure to look for […]

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Coremetrics Benchmark Study: Behavior patterns on Women’s Apparel Websites

Occasionally, we receive requests for special data samples out of Coremetrics Benchmark. For those unfamiliar with our benchmarking solution, Coremetrics Benchmark allows participating clients to compare the performance of their online campaigns to those of their peers and competitors. The solution helps clients uncover areas of weakness and marketing optimization opportunities. Recently, we received a […]

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Chicago and its Blue and Green Games

The race to host the Olympics is shaping up to be a race to the smartest city. In order to catch the eye of the Olympic committee cities have to become smarter – more efficient, greener and more sustainable. This series explores different initiatives proposed by various cities vying for the 2016 Olympic bid. Be […]

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Five Tips for Delivering Relevant Business Data

Having too much data is largely the same as having no data, a lesson that the web analytics team at Rodale knows all too well. Rodale is a global media company dedicated to health and well-being, publishing such well-known titles as Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening. Rodale […]

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Student Insights on Smarter Cities

In light of the University Jam a couple of the interns at IBM (Daniela Retelny, Michelle Morrison and I) put together a short video reflecting the results from the jam as well as another survey we conducted independently among a group of college students. Below are the wordles used in the video Be sure to […]

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Maneuvering Mobile Part 2: Tracking and Analyzing a Mobile Specific Site

Today, many of my clients have taken the step to invest in a mobile friendly version of their web site. This exciting initiative faces many of the same challenges and questions as you would consider for your traditional web presence. My clients need to understand visitor behavior on these mobile sites in the same way […]

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Optimizing for The Future

As Joe has mentioned, we are very proud of our results in “The Forrester Wave™ Web Analytics, Q3 2009,” which just came out on July 23, 2009. One of the areas where we ranked exceptionally well was in our strategy, so I thought I’d take this opportunity to lay out a little of the thinking […]

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Does your web analytics matter?

As far as applied web analytics is concerned, there are two types of people in the world: those who use analytics because they know it’s important to do it, and those who use analytics because it’s making a big difference for their business. What type of analytics person are you? It’s true that the two […]

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Automated Keyword Bidding Doesn’t Have to Be Automated Money Sink

Nick Abramovic’s blog post on Search Engine Land is highly critical of automated keyword bidding practiced today by many Search Engine Marketing agencies. Nick claims that a rules-based approach to account management is flawed and ineffective. I wanted to respond to some of Nick’s technical assertions with a quick review of the automated bidding capabilities […]

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L’Occitane en Provence Generates 25 Times Higher Revenue with Targeted Email

Everyone knows you get better results with personalized, targeted emails than with the “batch and blast” approach, but acting on that knowledge is another issue. If you’re procrastinating because you don’t have time, don’t have the resources, or don’t have the motivation, then check this out: L’Occitane en Provence is a body, skincare, and fragrance […]

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