The Future of RFID Smart Cards Looks Bright

As part of an ongoing series of guest posts to the Smarter Planet blog, the following contribution is from ReadWriteWeb. In recent posts we’ve looked at three of the world’s leading RFID-powered Smart Cards: Japan’s cutting edge Suica Card, London’s Oyster Card and Hong Kong’s long-running Octopus Card. The most conservative of those three, the […]

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News You Can Use: Five Tips for Keeping a “Mom and Pop” Mentality While Going Global

When niche marketers compete with behemoths, it’s more important than ever to focus on customer relationships and deliver the ultimate in customer service. Ace Mart Restaurant Supply Company is a family-owned business founded in 1975 to service small restaurants that the large food service equipment distributors largely ignored. While that segment is still important to […]

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Does your web analytics matter? Part 2: the art

The previous post in this three-part series discussed how organizations that derive significant ROI from their web analytics practices (and we’re talking about real, tangible ROI – the one that CFOs grin about), typically stand out from the crowd in the degree of freedom they have to ask questions. To recap the previous post’s claim, […]

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What is Relentless Marketing?

In honor of “Wordless Wednesday” (OK, so this post isn’t entirely wordless, but bear with me), I’m sharing a video of our CEO, Joe Davis, talking about what relentless marketing means to him. I’m going to post more videos in the coming weeks, but if you’re interested in material like this, check out the Coremetrics […]

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Optimizing Online Merchandising

The Challenge: You have a large variety and quantity of SKUs on your Web site. How do you find out what’s driving interest, what’s converting, and what to promote more aggressively? The Solution: Build a Dynamic Group Explore report that separates products into manageable data sets based on filters that address the following opportunities for […]

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Customer Service – The Unpicked Orchard

William Greene, Senior Business Analyst When I first start working with a new client I always ask them “what are you trying to accomplish on the web?” For many clients this isn’t as easy to answer as it would seem and as a result the most common answer that I receive is “to increase conversion.” […]

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Smarter Cities and the Olympics, Part 2: Big Change is coming to Tokyo

The race to host the Olympics is the race to the smartest city. In order to catch the eye of the Olympic committee cities have to become smarter – more efficient, greener and more sustainable. This series explores different initiatives proposed by various cities vying for the 2016 Olympic bid. Be sure to look for […]

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Coremetrics Benchmark Study: Behavior patterns on Women’s Apparel Websites

Occasionally, we receive requests for special data samples out of Coremetrics Benchmark. For those unfamiliar with our benchmarking solution, Coremetrics Benchmark allows participating clients to compare the performance of their online campaigns to those of their peers and competitors. The solution helps clients uncover areas of weakness and marketing optimization opportunities. Recently, we received a […]

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Chicago and its Blue and Green Games

The race to host the Olympics is shaping up to be a race to the smartest city. In order to catch the eye of the Olympic committee cities have to become smarter – more efficient, greener and more sustainable. This series explores different initiatives proposed by various cities vying for the 2016 Olympic bid. Be […]

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Five Tips for Delivering Relevant Business Data

Having too much data is largely the same as having no data, a lesson that the web analytics team at Rodale knows all too well. Rodale is a global media company dedicated to health and well-being, publishing such well-known titles as Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening. Rodale […]

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Student Insights on Smarter Cities

In light of the University Jam a couple of the interns at IBM (Daniela Retelny, Michelle Morrison and I) put together a short video reflecting the results from the jam as well as another survey we conducted independently among a group of college students. Below are the wordles used in the video Be sure to […]

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Maneuvering Mobile Part 2: Tracking and Analyzing a Mobile Specific Site

Today, many of my clients have taken the step to invest in a mobile friendly version of their web site. This exciting initiative faces many of the same challenges and questions as you would consider for your traditional web presence. My clients need to understand visitor behavior on these mobile sites in the same way […]

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