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In the world of Search Engine Marketing, one of the many “must have” features in an SEM application is the ability to quickly grow one’s portfolio of keywords to increase coverage – either using relevant keyword suggestions or the ability to clone keywords quickly from one vendor across to another via a Campaign Cloning feature. […]
We use various kinds of reports to understand a customer’s behavior toward products, white papers, landing pages etc., and how they respond to marketing campaigns on different channels like SEM, email, display ads, affiliates and others. Single Channel Management (SCM) applications, a common offering by many companies, provide clients the ability to manage isolated marketing […]
Happy Wordless Wednesday! Watch our CFO, Terry Schmid, talk about ad spend from the financial guy’s perspective. Got comments? Post them here, please.
Who decided that counting clicks is the only way to go if you want to know how your business is performing? And when did we, as consumers, readers, bloggers, and tweeters abdicate our rights to be viewed as people (individual people, to be precise) by online companies? Think about it: I’m clicking, but I’m not […]
Happy Wordless Wednesday, everyone! I’d like to share my thoughts on how you can make your customers’ experience more compelling and more tailored to their needs. Got ideas of your own? Send them my way.
This is the final piece (I promise) in a three-part blog series on web analytics that matters, which — as the previous posts suggested — is a mixture of art (asking the right business questions) and science (having answers that help improve business performance). The previous post examined how to use custom reporting and tag […]
Well, I’m down in Vegas for the annual Shop.org Summit. But I’m posting this short video of Michelle Killebrew, senior marketing manager, offering some tips and tricks for how to get started with an online marketing program. Seems like folks are always looking for these kinds of pointers. Have a comment? Please drop me a […]
As part of an ongoing series of guest posts to the Smarter Planet blog, the following contribution is from ReadWriteWeb. In recent posts we’ve looked at three of the world’s leading RFID-powered Smart Cards: Japan’s cutting edge Suica Card, London’s Oyster Card and Hong Kong’s long-running Octopus Card. The most conservative of those three, the […]
When niche marketers compete with behemoths, it’s more important than ever to focus on customer relationships and deliver the ultimate in customer service. Ace Mart Restaurant Supply Company is a family-owned business founded in 1975 to service small restaurants that the large food service equipment distributors largely ignored. While that segment is still important to […]
The previous post in this three-part series discussed how organizations that derive significant ROI from their web analytics practices (and we’re talking about real, tangible ROI – the one that CFOs grin about), typically stand out from the crowd in the degree of freedom they have to ask questions. To recap the previous post’s claim, […]
In honor of “Wordless Wednesday” (OK, so this post isn’t entirely wordless, but bear with me), I’m sharing a video of our CEO, Joe Davis, talking about what relentless marketing means to him. I’m going to post more videos in the coming weeks, but if you’re interested in material like this, check out the Coremetrics […]