Online channels offer marketers the potential to finally communicate with customers and prospects in a truly <pick your well-worn, two decade-old buzzword: 1-to-1, dialog, right offer/person/time> manner. The flood of data individuals produce as they respond to online campaigns (or not), browse web sites, post comments and feedback, etc. speaks volumes about what’s relevant to them. And […]
This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who isn’t?). It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed opportunities, improving the persuasion process, or optimizing budget allocation. Click here to start the wizard […]
These days it’s hard to turn around without seeing an ad for a new smartphone. After the iPhone kick-started the mobile web two years ago we’re finally seeing worthy competitors that are able to deliver a satisfying web experience on mobile devices. According to the Pew Research Center, on any given day, 57.8 million American […]
What’s Google Ad SiteLinks? I’ve had a lot of clients ask me recently about Google Ad SiteLinks. Most of the questions I get are on tracking the SiteLinks traffic in Coremetrics Search, as well as how search managers can use SiteLinks to their advantage to actually drive more (and better) conversions. According to Google (and […]
William Greene, Senior Business Analyst Some of the hardest things for less experienced web analysts to investigate are often some of the most basic; questions such as “why did my conversion drop?” or “why did my bounce rate suddenly increase?” are often so large that that they can be overwhelming and difficult for a new […]
Modern web analytics solutions can answer almost any question. But until recently, practitioners had been left to their own devices when it came to figuring out what series of questions to ask. So, each practitioner has had to reinvent “analysis” on their own. Lots of books and helpful consultants are available to educate practitioners on […]
Social media is a powerful way for organizations to connect with passionate customers, prospects and website visitors. Too many social media programs, however, are implemented without a reliable process to quantify their impact on top- or bottom-line goals. How successful was a video in driving users to the site? What kind of comments are users […]
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In the world of Search Engine Marketing, one of the many “must have” features in an SEM application is the ability to quickly grow one’s portfolio of keywords to increase coverage – either using relevant keyword suggestions or the ability to clone keywords quickly from one vendor across to another via a Campaign Cloning feature. […]
We use various kinds of reports to understand a customer’s behavior toward products, white papers, landing pages etc., and how they respond to marketing campaigns on different channels like SEM, email, display ads, affiliates and others. Single Channel Management (SCM) applications, a common offering by many companies, provide clients the ability to manage isolated marketing […]
Happy Wordless Wednesday! Watch our CFO, Terry Schmid, talk about ad spend from the financial guy’s perspective. Got comments? Post them here, please.
Who decided that counting clicks is the only way to go if you want to know how your business is performing? And when did we, as consumers, readers, bloggers, and tweeters abdicate our rights to be viewed as people (individual people, to be precise) by online companies? Think about it: I’m clicking, but I’m not […]