Marketing

Deploy And Manage IBM Interact With Digital Data Exchange – No Coding Required!

The more sophisticated digital marketing gets, the more specialized solutions for niches within digital marketing emerge to help marketers build their own eco-system that best serves their needs. So, our clients of IBM Digital Marketing Optimization (formerly Coremetrics and Unica NetInsight) employ many of these solutions to extend our suite and build their own eco-system. […]

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Retargeting in a B2B World

Retailers have long known the value of a good retargeting program.  And although retargeting has been around for years, current technology allows Marketers to create highly personalized retargeting campaigns perform better than ever. What is Retargeting? If you’ve done any online shopping, or even browsing, chances are you’ve experienced retargeting.  Have you ever received an […]

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5 ways to personalize your site content via IBM Marketing Center

Customers and potential customers are providing insights every time they interact with your company, regardless of channel.  Via IBM Marketing Center when recognized visitors are on your website you can personalize their experience using historical and real-time data. IBM Marketing Center is a SaaS solution that allows a company to use personalization across websites, mobile […]

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The Secret to Better CMO/CIO Collaboration Lies In The Cloud

A flood of innovative new solutions have launched to help CMOs better connect with customers CMOs are feeling quite popular these days, and with good reason. By now you can recite this Gartner prediction in your sleep: marketing will spend more on IT than the IT department by 2017. Naturally, nearly every tech vendor on […]

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Video Conversation with Peter Shankman | The Concept of Being Nice

Drew Neisser, CEO and founder of Renegade talks with Peter Shankman, Owner, The Geek Factory. Drew and Peter discuss his new book, Nice Companies Finish First, and how to apply that methodology, regardless of your industry. “Create great customer service that shuts down the fire that is going to build on Twitter later.” – Peter […]

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Video Conversation with Jay Baer | Create Marketing So Useful People Will Pay For It

Bryan Kramer, CEO and President of Purematter talks with Jay Baer, President, Convince & Convert and Author. Bryan and Jay discuss the five blueprints for creating marketing that is so useful people will pay for it. “Youtility is defined as marketing that is so useful people would pay for it.” – Jay Baer

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