Marketing

5 Unexpected Ways Mobile App Optimization Is Evolving

Mobile app optimization is changing: Nearly 2 out of every 3 minutes online is spent on mobile devices (VentureBeat) And 90% of that time is spent within apps (Smart Insights) And buyers — whether they’re consumers browsing shoes or B2B decision makers scanning your content while commuting — expect their experience to be fully optimized. […]

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Discovery Is in the Details – Using Analytics to Understand Mobile App Performance

In our mobile world, apps are an indispensable tool for marketers to connect with customers and generate sales leads. The proof is in the numbers: In 2015, Dubai-based mobile developer Go-Globe found that 42% of all mobile sales generated by the top 500 merchants came from mobile apps. Also, that year, comScore reported that more […]

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Bots and AI: The Cutting Edge of Customer Care (Part 2)

This is part 2 in a series about using chatbots in customer service (see part 1). As I attended the Bots and AI conference in Pittsburgh and heard from researchers and practitioners about the art and science of customer care, three points stood out as best practices in employing chatbots. #1. Chatbots provide fast and […]

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Bots and AI: The Cutting Edge of Customer Care (Part 1)

“People want to feel heard and seen – and today’s customer service very frequently does the exact opposite of that” – Dr. Justine Cassell, Carnegie Mellon University LivePerson and Carnegie Mellon University (CMU) recently hosted over 100 customer care executives from globally leading brands for the Bots and AI conference in Pittsburgh. I had the […]

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The Art of Emotional Honesty in Email Marketing

People are emotional. The best email marketing is, too. We like to think we’re logical creatures, but at the end of the day we respond with our hearts and instincts. On some level, we all make our purchasing decisions emotionally. That’s why we as marketers often say we tell stories – and why the best […]

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Watson Content Hub plugin for WordPress!

Watson Content Hub plugin for WordPress: true cognitive digital content/asset management, featuring embedded Watson technology WordPress estimates that it powers 27% of the Internet – with 409 million people viewing more than 15.5 billion published pages each month (yes, billions with a “B”!). Organizations of all sizes employ WordPress and its ecosystem of technology/solution plugins for […]

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3 Essential Retargeting Strategies for Driving Sales

In today’s busy and distracting digital world, retargeting is essential for retailers looking to capture all possible revenue. Retargeting strategies can help retail advertisers reach customers who may have browsed items or added products to their digital shopping cart without purchasing. Retargeting can also be used to drive future sales from customers who have already made a […]

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Envisioning the 10–Year Impact of Big Data and Analytics on Commerce

As the Future Project 2025 series comes to a close, we wanted to take an opportunity to reflect on the insights gathered from the brightest and most talented Futurists on what commerce will look like 10 years out. The topic on everyone’s mind was data, and how it can drive more powerful and meaningful customer […]

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Futurist Q&A: Marketing Technology in 2016

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. As businesses become more digital and data-driven, marketers must embrace new technologies in order to do their jobs effectively. Tech decisions are no longer made solely by […]

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Are you ready for 2025?

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. When we think about where we will be in 10 years, it’s hard to say. Some of the things we will be using haven’t even been invented […]

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Podcast: Marketing Across Generations

As a millennial marketer, I sat down with a fellow Millennial, a Gen Xer and a Baby Boomer to talk marketing, ecommerce habits and the future of B2B business. What differences and similarities are uncovered? Listen to the podcast and find out!   Your browser does not support the audio element. Curious about the data […]

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Improving the Omni-Channel Experience with Analytics

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. Customer analytics have revolutionized the way companies do business and the way they interact with their audiences. More data is available than ever and it is more […]

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