Marketing

Introducing new online user communities

On behalf of Mark Simpson, VP of Offering Management for IBM Commerce and Marketing solutions, and Jeannette Barlow, VP of Offering Management for IBM Supply Chain solutions, we are excited to announce the launch of two new online user communities: the IBM Marketing and Commerce Community, and the IBM B2B Collaboration Community. These communities are online spaces for you to connect with other marketing, […]

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IBM Watson Marketing named a leader in customer analytics solutions

We are tremendously proud to share that IBM was ranked as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018 report! About the report The Forrester Wave report provides an assessment on a new type of customer analytics software categorized as “do-it-for-me” (DIFM) and evaluates key criteria for marketing and CX buyers to […]

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It’s post-May 25th and GDPR is officially in effect. Now what?

With the General Data Protection Regulation (GDPR) becoming law, marketers must be progressing on the GDPR journey. From email campaigns to digital websites including mobile and social channels, GDPR impacts the way marketers are able to capture and manage personal data. In essence, marketers must rethink how they observe and address the market and what […]

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Learn how AI powers smarter marketing, commerce and supply chains at a Regional User Group

***UPDATED 2018-07-23*** The Watson Customer Engagement team has launched two new online user communities: Marketing and Commerce, and Supply Chain. These Communities include a much more robust calendar of events. Please refer to one or more of the following Community event calendars to look for upcoming user group meetings and webinars coming your way (login […]

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You’ve got the data. Now it’s time to implement a marketing system of record.

Marketing budgets are not a private affair. With internal stakeholders often requiring daily insights to understand where to spend their next dollar (and the impact to-date of that spend), sharing and reporting are integral parts of daily marketing budget operations. Far too often, the onus to deliver effective reports falls on a single team member. […]

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Reimagine Your Customer Experiences with Watson Marketing at THINK 2018

Are you among the 66% of marketing leaders who say their top marketing priority is to develop deeper, richer customer experiences?1 If so, are you getting the job done? And if not, what could be more important? Personalized experiences grow brand value, fuel strategic growth and can deliver five to eight times the ROI on […]

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Adopt a Cross-Channel Mindset to Meet Increasing Customer Expectations

In 2018, marketers can be incredibly flexible and creative in designing captivating and targeted journeys for their customers – almost without limit. Why develop targeted or personalized journeys for your customers? For one, we all know that engagement and conversion will be materially higher than with generic experiences and communications. The question then becomes, on […]

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IBM Digital Experience: the power to just get it done

    IBM Named Leader in Gartner’s first Magic Quadrant for Digital Experience Platforms Praised for our market understanding, AI, and functional breadth ================================ Getting the job done. It’s a check mark on your to-do list, a feeling of accomplishment, and frequently, a way of evaluating success. Your digital experience team is under daily pressure […]

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Put an End to Customer Frustration: Let Watson Help

Are your website and other customer channels performing flawlessly – or are your customers struggling? How do you know? Not too long ago, when you wanted a new product, say a vacuum cleaner, that meant driving to a brick-and-mortar store to research. You’d test-drive the product, choose between upright or canister, bagged or unbagged. Maybe […]

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Building an Actionable Approach to Customer Experience Analytics

As a digital marketer, you amass a multitude of data to help create visibility into your customers and better understand their wants, needs and motivations. In today’s competitive world, it isn’t enough to simply know your customers – you must convert your customer data into meaningful and actionable insights that you can use to deliver […]

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How to Save Your App from the Kill

Your mobile app is one of the most important channels you have into your customer’s world. The average U.S. consumer spends five hours per day on mobile devices,[1] and wants the convenience of interacting with your brand via phone or tablet. Brands of all types roll out new apps daily. For example: Banks create apps […]

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AI for Marketing Professionals – A Force for Experience Transformation

“The Last Jedi” has millions of fans worldwide feeling the Force again this week. But for CMOs and their teams, there’s another Force that’s radically changed life as we know it: Data. Like the Force of Star Wars fame, data has light and dark elements. It is a raw, powerful resource that binds together every […]

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