Marketing

Watson Customer Engagement – Embrace the Power of the Force

As a huge Star Wars fan, I have always wanted to have a set of supernatural powers, such as the ability to sense impending attacks; influence the thoughts of others, known as the “Jedi mind trick;” and even see the future. In essence, the Force – meaning the wisdom, expertise and ability to know exactly […]

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3 Ways to Woo a Customer Who Bought from Your Competitor

So your product or service was passed over for a competitor’s? Good news: New research tells us the fight’s not over yet. As marketers or sellers, we often give the proverbial 110% when trying to land new customers or keep our current customers. Countless campaigns and methods lead customers down a “path of purchase” or […]

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3 Tips to Take Your Mobile Marketing to the Next Level

The world of marketing today is exciting. With the right tools, marketers can engage with customers and prospects in virtually any way that can be imagined – even virtually, with virtual reality and augmented reality. But those are topics for another post. In this piece, we’ll deep-dive into mobile marketing and mobile engagement. Mobile marketing […]

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How to Predict and React to Your Customers’ Changing Needs: Quick 3-Step Guide

As a marketer, it’s not enough to simply understand your customers – you need to predict their changing needs. According to Forrester, “firms will experience 25% to 50% increases in revenue risk as more customers operate as free agents.”[1] The troubling reality is, it’s all too easy for customers to pick up their business and […]

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You’re Talking, We’re Listening: Bringing You More Regional User Groups

We’re doing a lot more listening to better understand what you like – and don’t like – about IBM Watson Customer Engagement solutions. At the top of your list: you want us to communicate and engage with you more, starting with more local user groups. We’re listening…and taking action. We’re bringing more regional user group […]

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The 7 Habits of Top-Performing CMOs

Can you see into the future? If you’re a marketing visionary with innovative ideas about how to drive business growth and customer-centricity, the answer is yes. You don’t want to just navigate the competition, you want to completely topple it. While the tech landscape continues to shift and evolve, your posture is “bring it.” Great attitude, […]

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Welcome to Your New Marketing Reality

The first IBM marketing presentation I ever heard opened with the quote, “It was the best of times, it was the worst of times.” That famous quote, taken from Charles Dickens’ A Tale of Two Cities, seems to sum up the current state of marketing. Marketing today: tech drives innovation…and anxiety On the one hand, […]

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How Mammoth Resorts Brings Personalized Offers to Vacationers

In a letter to his sister Sarah, Sierra Club founder John Muir once wrote, “The mountains are calling and I must go.” The Scottish emigrant, naturalist and preservationist wrote about his adventures in nature, especially in California’s Sierra Nevada mountains. Today, visitors to the Sierras and Mammoth Resorts, the leading four-season mountain resort operator in […]

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3 Ways to Bridge the Gap Between On and Offline Behaviors

Have you heard about omnichannel marketing strategies? Probably. Everyone’s talking about them – and for good reason. According to Invesp, “companies with omnichannel customer engagement strategies retain on average 89% of their customers.” Let’s refresh: Online behaviors are email sends/opens, website visits, online purchases and social media interactions. Offline behaviors include speaking with support on […]

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How to Talk to People, Not Segments: The Evolution of Real-Time Personalization

If I had $1 for every time I heard a marketer say “there has never been a more exciting or challenging time to be a marketer” I would be a rich man. This week marks my one year anniversary of working for IBM within the customer engagement team, and I have lost count of the […]

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3 Tips for Higher Education Email Marketing

For many businesses and industries, email has become the go-to communication form, but perhaps none more than higher education. For colleges and universities, email marketing can deliver wonderful results for a fraction of the cost of traditional marketing and broadcast methods. It’s often used for everything from recruiting potential students to sharing university updates or […]

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Gain Self-Sufficiency – Make Your Own Data-Driven Customer Decisions

The world is swimming in data – about 2.5 quintillion bytes of it are created every day and roughly 90% of all the data in existence has been created in just the past few years.1 From smartphones and appliances, social media posts, digital pictures, videos and CCTV cameras, to GPS signals, industrial sensors, climate information […]

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