Marketing

Learn how AI powers smarter marketing, commerce and supply chains at a Regional User Group

As the leader in AI-powered marketing solutions, we help organizations of all shapes and sizes harness data to deliver competitive, actionable insights that lead to better customer understanding and engagement. But are you making the most of your IBM investment to deliver personalized experiences at scale while freeing yourself up to be more innovative and […]

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You’ve got the data. Now it’s time to implement a marketing system of record.

Marketing budgets are not a private affair. With internal stakeholders often requiring daily insights to understand where to spend their next dollar (and the impact to-date of that spend), sharing and reporting are integral parts of daily marketing budget operations. Far too often, the onus to deliver effective reports falls on a single team member. […]

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Reimagine Your Customer Experiences with Watson Marketing at THINK 2018

Are you among the 66% of marketing leaders who say their top marketing priority is to develop deeper, richer customer experiences?1 If so, are you getting the job done? And if not, what could be more important? Personalized experiences grow brand value, fuel strategic growth and can deliver five to eight times the ROI on […]

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Adopt a Cross-Channel Mindset to Meet Increasing Customer Expectations

In 2018, marketers can be incredibly flexible and creative in designing captivating and targeted journeys for their customers – almost without limit. Why develop targeted or personalized journeys for your customers? For one, we all know that engagement and conversion will be materially higher than with generic experiences and communications. The question then becomes, on […]

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IBM Digital Experience: the power to just get it done

  IBM Named Leader in Gartner’s first Magic Quadrant for Digital Experience Platforms Praised for our market understanding, AI, and functional breadth ================================ Getting the job done. It’s a check mark on your to-do list, a feeling of accomplishment, and frequently, a way of evaluating success. Your digital experience team is under daily pressure to […]

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Put an End to Customer Frustration: Let Watson Help

Are your website and other customer channels performing flawlessly – or are your customers struggling? How do you know? Not too long ago, when you wanted a new product, say a vacuum cleaner, that meant driving to a brick-and-mortar store to research. You’d test-drive the product, choose between upright or canister, bagged or unbagged. Maybe […]

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Building an Actionable Approach to Customer Experience Analytics

As a digital marketer, you amass a multitude of data to help create visibility into your customers and better understand their wants, needs and motivations. In today’s competitive world, it isn’t enough to simply know your customers – you must convert your customer data into meaningful and actionable insights that you can use to deliver […]

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How to Save Your App from the Kill

Your mobile app is one of the most important channels you have into your customer’s world. The average U.S. consumer spends five hours per day on mobile devices,[1] and wants the convenience of interacting with your brand via phone or tablet. Brands of all types roll out new apps daily. For example: Banks create apps […]

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AI for Marketing Professionals – A Force for Experience Transformation

“The Last Jedi” has millions of fans worldwide feeling the Force again this week. But for CMOs and their teams, there’s another Force that’s radically changed life as we know it: Data. Like the Force of Star Wars fame, data has light and dark elements. It is a raw, powerful resource that binds together every […]

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Ways Retailers Can Optimize Holiday Readiness

IBM has had its finger on the pulse of the retail sector during a time when the brand-consumer dynamic has undergone a dramatic shift and retailers are being asked to embrace critical new innovations to keep up. Through the power of Watson and AI technologies, we are helping businesses bring data to life so retailers […]

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Watson Customer Engagement – Embrace the Power of the Force

As a huge Star Wars fan, I have always wanted to have a set of supernatural powers, such as the ability to sense impending attacks; influence the thoughts of others, known as the “Jedi mind trick;” and even see the future. In essence, the Force – meaning the wisdom, expertise and ability to know exactly […]

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3 Ways to Woo a Customer Who Bought from Your Competitor

So your product or service was passed over for a competitor’s? Good news: New research tells us the fight’s not over yet. As marketers or sellers, we often give the proverbial 110% when trying to land new customers or keep our current customers. Countless campaigns and methods lead customers down a “path of purchase” or […]

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