Marketing

Innovating with AI and Blockchain for Professionals

We recently announced a definitive agreement under which HCL Technologies intends to acquire a select number of IBM marketing and commerce software products. HCL is a valued IBM partner with whom we already have a development partnership with, in support of the products in the announcement. HCL and IBM expect to close the transaction in […]

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A New Era for Marketing and Commerce

Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software. You can read more about the announcement here. While the transition is not planned to take place until mid-2019, I thought it was important to share what this means for our portfolio […]

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How to Turn Customer Loyalty Programs into Love

“Loyalty programs increasingly need to have flexibility. In other words, it can’t just be ‘Buy ten get one free,’ at a coffee shop anymore. Stores themselves are starting to have to get creative with what loyalty means to them and giving the customers choice in what those rewards are.” — Nicole Leinbach Reyhle, Founder, @RetailMinded […]

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IBM introduces new AI capability to help marketers understand campaign performance

Marketers have the burden of becoming smarter and faster – in a never-ending pursuit of creating memorable, high-impact customer experiences using only pixels on a screen and a handful of ideas, and quickly, before the customer loses interest. Most marketers lack necessary skills, budget, headcount and time to keep up with the increasing customer demand […]

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Introducing new online user communities

On behalf of Mark Simpson, VP of Offering Management for IBM Commerce and Marketing solutions, and Jeannette Barlow, VP of Offering Management for IBM Supply Chain solutions, we are excited to announce the launch of two new online user communities: the IBM Marketing and Commerce Community, and the IBM B2B Collaboration Community. These communities are online spaces for you to connect with other marketing, […]

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IBM Watson Marketing named a leader in customer analytics solutions

We are tremendously proud to share that IBM was ranked as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018 report! About the report The Forrester Wave report provides an assessment on a new type of customer analytics software categorized as “do-it-for-me” (DIFM) and evaluates key criteria for marketing and CX buyers to […]

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It’s post-May 25th and GDPR is officially in effect. Now what?

With the General Data Protection Regulation (GDPR) becoming law, marketers must be progressing on the GDPR journey. From email campaigns to digital websites including mobile and social channels, GDPR impacts the way marketers are able to capture and manage personal data. In essence, marketers must rethink how they observe and address the market and what […]

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Learn how AI powers smarter marketing, commerce and supply chains at a Regional User Group

***UPDATED 2018-07-23*** The Watson Customer Engagement team has launched two new online user communities: Marketing and Commerce, and Supply Chain. These Communities include a much more robust calendar of events. Please refer to one or more of the following Community event calendars to look for upcoming user group meetings and webinars coming your way (login […]

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You’ve got the data. Now it’s time to implement a marketing system of record.

Marketing budgets are not a private affair. With internal stakeholders often requiring daily insights to understand where to spend their next dollar (and the impact to-date of that spend), sharing and reporting are integral parts of daily marketing budget operations. Far too often, the onus to deliver effective reports falls on a single team member. […]

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Reimagine Your Customer Experiences with Watson Marketing at THINK 2018

Are you among the 66% of marketing leaders who say their top marketing priority is to develop deeper, richer customer experiences?1 If so, are you getting the job done? And if not, what could be more important? Personalized experiences grow brand value, fuel strategic growth and can deliver five to eight times the ROI on […]

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Adopt a Cross-Channel Mindset to Meet Increasing Customer Expectations

In 2018, marketers can be incredibly flexible and creative in designing captivating and targeted journeys for their customers – almost without limit. Why develop targeted or personalized journeys for your customers? For one, we all know that engagement and conversion will be materially higher than with generic experiences and communications. The question then becomes, on […]

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IBM Digital Experience: the power to just get it done

    IBM Named Leader in Gartner’s first Magic Quadrant for Digital Experience Platforms Praised for our market understanding, AI, and functional breadth ================================ Getting the job done. It’s a check mark on your to-do list, a feeling of accomplishment, and frequently, a way of evaluating success. Your digital experience team is under daily pressure […]

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