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Is your eCommerce platform helping in the fight for market share?

Throughout the year, we connect with our clients around the globe to identify the challenges they face and understand how our solutions are helping them overcome those challenges. We’ve heard from countless eCommerce practitioners about their battle against large, online heavyweights stealing market share and exploiting margins. It’s a real struggle for some retailers as […]

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What does IBM’s Watson wear to work? Carhartt, of course

To help Carhartt get in front of fast-changing customer preferences, they searched for a way to accelerate and enhance their analytics processes and found IBM Watson Commerce Insights.  If asked what comes to mind when you think about the workwear brand Carhartt, it’s likely images of rugged people running heavy equipment or working outdoors in […]

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Introducing new online user communities

On behalf of Mark Simpson, VP of Offering Management for IBM Commerce and Marketing solutions, and Jeannette Barlow, VP of Offering Management for IBM Supply Chain solutions, we are excited to announce the launch of two new online user communities: the IBM Marketing and Commerce Community, and the IBM B2B Collaboration Community. These communities are online spaces for you to connect with other marketing, […]

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The FIFA World Cup Store: more than a store, it’s a soccer experience

“We were able to come up with some really innovative solutions to bring content and commerce together in a very short amount of time.—Colby Walker, Senior Manager – Digital Experience, Soccer.com”       Did the World Cup inspire you this year? Or maybe your kids need new gear for their soccer teams this fall? […]

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IBM Watson Marketing named a leader in customer analytics solutions

We are tremendously proud to share that IBM was ranked as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018 report! About the report The Forrester Wave report provides an assessment on a new type of customer analytics software categorized as “do-it-for-me” (DIFM) and evaluates key criteria for marketing and CX buyers to […]

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IBM named 2018 Manufacturer of the Year

The award recognizes IBM for “establishing itself as a paragon of Manufacturing 4.0 transformation by innovating the use of advanced technologies,” such as AI and machine learning… Frost and Sullivan’s Manufacturing Leadership Summit is the premier event that honors organizations and individuals that are shaping the future of global manufacturing. The annual Manufacturing Leadership Awards recognize outstanding projects across 11 […]

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It’s Wedding Season: Say “I Do” To This Integration And Watch Your Sales Multiply Ever After

“Through their innovation and expertise, MyRegistry.com was able to deliver a multi-channel registry system to us that yielded immediate and significant positive results.” Beth Anne Ages, Director, The Registry at Boscov’s   Wedding season is in full swing. That means plenty of brides and grooms are headed down the aisle. It also means a huge […]

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It’s post-May 25th and GDPR is officially in effect. Now what?

With the General Data Protection Regulation (GDPR) becoming law, marketers must be progressing on the GDPR journey. From email campaigns to digital websites including mobile and social channels, GDPR impacts the way marketers are able to capture and manage personal data. In essence, marketers must rethink how they observe and address the market and what […]

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IBM + Shutterstock + AI: Building Engaging Digital Experiences Just Got A Whole Lot Easier

This may be the most dynamic pairing since Lennon and McCartney. Or maybe Ben and Jerry? Shutterstock, a leading, creative platform with over 200 million royalty-free images, video clips and music tracks, has announced a new strategic partnership with IBM. Soon, users of IBM Watson Content Hub will have access to the vast library of […]

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5 Last Minute Checkboxes for your GDPR Compliance List

The General Data Protection Regulation (GDPR) deadline is just around the corner. On May 25th, one of the most sweeping and potent data protection/privacy laws yet will go into effect, with penalties of up to four percent of annual global turnover! On the surface, the law is focused on EU citizens, but its impact will […]

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The Masters: Tradition Meets Cutting-Edge

The power behind the performance “IBM designs, develops and delivers digital experiences for global sporting events including The Masters, Wimbledon and the US Open — but these capabilities aren’t all fun and games. The same technologies that perform competitive analyses for players and connect events with millions of fans can help your business outperform the competition and […]

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Supply Chain Takeaways from Think 2018

  Simon Ellis presented two sessions on supply chain innovation at Think 2018: “IDC: What Research Tells Us about the Future of the Supply Chain” “IDC Discussion: Supply Chain Networks with Johnson Controls and Rosenthal & Rosenthal” I had both the opportunity and privilege of attending and speaking at IBM Think last week in Las […]

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