eCommerce & Merchandising

IBM Dynamic Pricing: Hitting it out of the ball park using Trends data

A post in the continuing how-to series about IBM Dynamic Pricing software It’s opening day at the baseball park. The home team is up to bat and my favorite player, the shortstop,  steps into the batter’s box.  The catcher gives the signal and here comes the pitch. Crack! The ball flies deep into center field. […]

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Merchandising Decision Making is Now Easy with IBM Watson Commerce Insights

In a recent report, the National Retail Federation projected online sales in 2017 will grow three times faster than in-store sales. The report suggests 51% of Americans prefer to shop online rather than in stores—a figure that jumps to 67% for millennials and 56% for Gen Xers. With Amazon accounting for 43% of online sales […]

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Not All Digital Commerce Platforms Are Created Equal

Find out what separates the leaders in both Gartner Magic Quadrant and IDC Marketscape reports Both Gartner’s Magic Quadrant for Digital Commerce and IDC’s first ever Marketscape for Retail Omni-Channel Commerce Platforms recently hit the streets. The leaders are a familiar bunch that includes IBM, SAP, Oracle and Salesforce. In looking at each graphic, it […]

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Watson Content Hub plugin for WordPress!

Watson Content Hub plugin for WordPress: true cognitive digital content/asset management, featuring embedded Watson technology WordPress estimates that it powers 27% of the Internet – with 409 million people viewing more than 15.5 billion published pages each month (yes, billions with a “B”!). Organizations of all sizes employ WordPress and its ecosystem of technology/solution plugins for […]

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AI, Content, and Mobile: 3 Learnings for Personalisation from Drapers Digital Festival

Mobile’s fit in the customer journey is transforming. At the recent Drapers Digital Festival, I took part in a lively panel discussion featuring experts from a variety of retailers, including Jack Wills, Zalando, and Joseph, where we discussed the pursuit of the coveted personalisation goal, and explored the potential of artificial intelligence (AI) to enhance […]

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Achieving Omni-channel Commerce

Omni-channel stress It’s no secret to retailers – omni-channel is critical for success. But how many of them are doing it well? Total Retail just released their list of the Top 100 Omnichannel Retailers, where they scored the retailers based on the omni-channel experiences they offer to their customers.  The retailers were ranked based on […]

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IBM Dynamic Pricing – It’s a bird, it’s a plane – no, it’s pricing at the speed of Dynamic Pricing

In our world today, it’s all about speed.  How fast is your internet? How fast did you respond to a text message? Who ran the fastest mile?  What if in your daily work life, we could make intelligently pricing your products easier and faster? Even better, what if you can have speed and you can […]

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Chicago Hosts: B2B Online Conference

The B2B Online Conference kicks off Monday, May 8th, at the Renaissance Chicago Downtown Hotel in the beautiful Windy City. In my opinion, this is the top B2B event of the year for eCommerce and digital professionals. This conference was so successful last year that it has nearly doubled in size in 2017. Get ready […]

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Dynamic Pricing Try and Buy: Diving into the Sample Data

[Check out the previous post from the author, where she discusses why you should sign up for a trial of IBM Dynamic Pricing.] To sum up, you can: Create pricing recommendation in minutes, not hours Reprice in real time Sense and respond to out-price the competition Bring online and offline pricing together Leverage cognitive capabilities […]

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Retail innovation starts with understanding that yesterday’s retail experiences are dying and good riddance

Leading analysts agree that customer experience is a key battleground to differentiate and compete. After all, a “delightful” and frictionless customer experience yields increased satisfaction, loyalty, advocacy and customer lifetime value. But what is customer experience and how do retailers invest in new strategies and technologies to win? One of the biggest cross-industry and global […]

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Ship From Store: Easier or Harder Than You Think…It Depends

Shipping costs matter It’s hard to imagine a current retailer that’s not at least a little bit concerned about the potential competitive incursion of Amazon on their business. But, beyond the obvious price and product assortment aspects of competing against Amazon, there’s an area where many retailers have a competitive asset that they’re overlooking…it’s called […]

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Brand Relationship: When Is It Most Vulnerable?

Every retailer works to create and maintain a strong brand relationship with its customers. [In this case I’m talking about the retailer’s brand, not a product brand.] They want that brand to represent something that ties a consumer to them in a way that supersedes price, proximity, marketing hype, etc. as the primary selection criteria. […]

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