eCommerce & Merchandising

Building The Brand Relationship

Mention the word “brand” to any retailer, and you’ll get their attention immediately. Every successful retailer knows that “brand” is something that is very difficult to build and very easy to destroy. And, they know it’s an essential component in the foundation of every long-term, successful retail business. But, well beyond your logo and slogan, […]

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Top 5 Signs Your Website Is So 2008

Here’s a cute thought. Remember when having an ecommerce site was cutting edge? If customers could actually buy your stuff online, you had arrived. So 10 years ago, right? But, you’re way beyond that now, you say. You’ve got product details and snazzy photos. Guess what? That is so 2008, and your customers thinks so […]

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A Bird in the Bush is Worth More than You Think

New business comes first. I didn’t always believe that, but here’s why I’m convinced, and why I hope you will be too. When I worked at one of the world’s top marketing and consulting firms, attending to tier-1 clients like PepsiCo and General Mills, I informed top management that we might not have the bandwidth […]

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Gartner Finds e-Commerce becoming Critical in Industries Beyond Retail; IBM Named a Leader

Recently, Gartner, Inc released their annual report on e-commerce solutions, the Magic Quadrant for e-commerce. For the report, Gartner evaluated e-commerce providers that enable online sales for B2B & B2C commerce and facilitate the creation and continuing development of an on-line relationship with customers. Gartner states, “E-commerce continues to experience strong growth, impacting industries beyond […]

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