eCommerce & Merchandising

Finding Your Passion – Driven by Today’s Cognitive Era

Sci-fi movies often portray a long-off future filled with robots and technology zipping around, co-mingling with humans. And they’re not always friendly robots – occasionally they try to take over the world. Take the 2004 sci-fi thriller, I, Robot or even an earlier film (1973) from which HBO released a fall series – Westworld. Though […]

The Cognitive Gift Giver

When you think gourmet foods and floral gifts, next gen technologies like cognitive computing may not be the first thing that comes to mind.  However, as the CIO of 1-800-FLOWERS.COM, Inc., you might have surmised already that my view is slightly different. For me, cognitive is always top of mind. In fact, it’s at the […]

The Store’s Pivotal Role In The Post-Purchase Brand Experience

As I’ve mentioned in previous writings, the post-purchase phase of the consumer’s brand experience has the greatest potential influence on a consumer’s relationship with a retailer. In an IBM study of 1,500 US consumers, we found that: Eighty-five percent more consumers aged 40 and above say the post-purchase experience has a greater potential to strengthen […]

The Demise of the Physical Store

We have all seen headlines: the statistics that show consumers are making more purchases than ever online, so much so that, eventually, we will no longer have physical stores. However, that headline is becoming yesterday’s news as the conversation is starting to change. Of course, there is no doubt that online shopping will continue to […]

The Case for Cognitive Computing in Fulfillment

It is no secret that the world of fulfillment has changed drastically in recent years. Just look at how the experience of purchasing a cellphone charger has changed. Five years ago, you would have found yourself in the endangered species that is Radioshack. Today, you could find the specific model online, receive it at home […]

Cutting-edge commerce highlighted at IBM Amplify 2017

There are so many great commerce sessions at Amplify 2017 that I’m going to have to write a 10,000-word blog post. Just kidding. But it is true that we’ve got all the hottest topics in commerce today covered in our Amplify program – AI, omni-channel, personalization and so much more. First, mark your calendars for […]

IBM Amplify: Your Order Management & Supply Chain Base Camp for Omni-channel Survival

As customer expectations increase exponentially, omni-channel fulfillment is table stakes for survival in business. Yet thriving in today’s rugged business environment — finding a clear path to success — can feel elusive… like finding the Yeti. Though starting points or zero-mile markers often vary, the end goal is the same. How do we give customers what they […]

Women Leaders Who Inspire

In honor of International Women’s Day, we asked some women leaders in the tech industry to share advice on influence and leadership in today’s workplace. Hear from IBMers and Futurists on ways women can self promote and unleash limitless potential within their career. Hear from other amazing women in sunny Las Vegas at IBM Amplify!

Today’s Merchandising Realities: Are Stores Ready For “The Truth”?

The amount of change to be handled in order to support various omni-channel capabilities is, perhaps, greatest in stores — where change is often difficult (i.e., given the number of stores and employees involved). Such omni-channel initiatives as in-store pickup or return of online purchases, online visibility into available store inventory, pickup time guarantees, (and […]

Beat Your Customers’ Digital Commerce Expectations to Win Every Time: Join Us for March Madness 2017

It’s no secret that today’s retailers struggle to keep up ever- increasing customer expectations for convenience, personalization, service and support. Staying relevant with customers and maintaining loyalty is a challenge, especially when there’s a never-ending stream of upstart competitors that are unencumbered by legacy systems and make it easier for them to engage customers in […]

Cognitive Technologies Are Bringing Back the Personal Retail Experiences of the Past

The use of multiple channels in one transaction is now business as usual for consumers, and this “new normal” offers retailers a great opportunity to differentiate themselves. In a recent IBM consumer expectation study, 74% of consumers surveyed said that in-store pickup of an online or mobile purchase is important for them in choosing to […]

They Can’t Buy It If They Can’t Find It: 7 Tips for Improving Search to Boost Your Conversion

U2 has a song from the late 80s titled “I Still Haven’t Found What I’m Looking For.” Can you hear your customers singing that song? It is unlikely, because over 1/3 of them will just leave if your on-site search does not return the products they are looking for. Marketers and merchandisers should be concerned […]