eCommerce & Merchandising

5 Challenges Retailers Face Giving Customers What they Want

The online shopping experience is evolving faster than ever before. Today’s omni-channel retailers — whether they’re an exclusively online shop or bridging digital and physical experiences — need to master a host of different elements that translate into a fluid, dynamic shopping experience. Digitally empowered consumers want seamless experiences across all touch points and expect […]

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IBM Dynamic Pricing: My favorite things

Every day, I am constantly trying to work smarter, not harder. I am always looking for the next new tool or gadget to help me save time. Let’s just say, I am a fan of a certain TV show for home shoppers. Sometimes I get a winner, like collapsible strainers in multiple sizes.  Or sometimes, […]

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Optimizing online merchandising by integrating your existing storefront with IBM Watson Commerce Insights

Picture it, an online store that generates good revenue, but has the chance to blow out the competition. What if I told you that you can integrate your existing storefront with Watson Commerce Insights to give your store a boost against the competition? Make online merchandising easier by seeing the key performance metrics that you […]

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IBM Dynamic Pricing: Make it your own (MIYO)

IBM Dynamic Pricing:   Make it your own (MIYO) MIYO, did you know this stands for Make It Your Own? Recently, I was hosting a birthday party.  I wanted to create customized items for the party.  I had a theme for the event.  I found a website and I uploaded my data and had some rules […]

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Omni-Channel Commerce for CSPs

A friend of mine told me that they had bought a new couch and put the old one in the basement. When the spouse came home, seeing the old couch in a new place and said “we really need to spruce up this basement to go along with that couch.” The project was ultimately handed […]

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IBM Dynamic Pricing: Hitting it out of the ball park using Trends data

A post in the continuing how-to series about IBM Dynamic Pricing software It’s opening day at the baseball park. The home team is up to bat and my favorite player, the shortstop,  steps into the batter’s box.  The catcher gives the signal and here comes the pitch. Crack! The ball flies deep into center field. […]

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Merchandising Decision Making is Now Easy with IBM Watson Commerce Insights

In a recent report, the National Retail Federation projected online sales in 2017 will grow three times faster than in-store sales. The report suggests 51% of Americans prefer to shop online rather than in stores—a figure that jumps to 67% for millennials and 56% for Gen Xers. With Amazon accounting for 43% of online sales […]

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Not All Digital Commerce Platforms Are Created Equal

Find out what separates the leaders in both Gartner Magic Quadrant and IDC Marketscape reports Both Gartner’s Magic Quadrant for Digital Commerce and IDC’s first ever Marketscape for Retail Omni-Channel Commerce Platforms recently hit the streets. The leaders are a familiar bunch that includes IBM, SAP, Oracle and Salesforce. In looking at each graphic, it […]

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Watson Content Hub plugin for WordPress!

Watson Content Hub plugin for WordPress: true cognitive digital content/asset management, featuring embedded Watson technology WordPress estimates that it powers 27% of the Internet – with 409 million people viewing more than 15.5 billion published pages each month (yes, billions with a “B”!). Organizations of all sizes employ WordPress and its ecosystem of technology/solution plugins for […]

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Mothers (Like Everyone) Matter Every Day

Mother’s Day is a day to celebrate the beauty of motherhood. Conceived as a chance to spend quiet time with mom, it has become a commercial bonanza for greeting cards, flowers and chocolate. One would hope that when Mother’s Day ends, we realize we should honor our mothers every day. Similarly, a company should honor […]

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AI, Content, and Mobile: 3 Learnings for Personalisation from Drapers Digital Festival

Mobile’s fit in the customer journey is transforming. At the recent Drapers Digital Festival, I took part in a lively panel discussion featuring experts from a variety of retailers, including Jack Wills, Zalando, and Joseph, where we discussed the pursuit of the coveted personalisation goal, and explored the potential of artificial intelligence (AI) to enhance […]

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Achieving Omni-channel Commerce

Omni-channel stress It’s no secret to retailers – omni-channel is critical for success. But how many of them are doing it well? Total Retail just released their list of the Top 100 Omnichannel Retailers, where they scored the retailers based on the omni-channel experiences they offer to their customers.  The retailers were ranked based on […]

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