Digital Experience

That Awkward Moment When You Have to Decide Who Gets Left Out of the Content Management System

I am not going to lie – I am still on my family’s Netflix account. Why pay for my own account when I have the login for the family account? However sharing a login does come with some drawbacks – on our account only one person can be watching Netflix at a time. There’s nothing […]

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Podcast: Choosing Content Management Software

You have lots of choices when it comes to content management software. Learn more about choosing content management software in this podcast by David Strachan, Offering Manager at IBM. David talks about selecting a CMS and what sets Watson Content Hub apart. The whole point of a CMS system is to help you create, as […]

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Forrester on Digital Experience: Set Your Developers Free

Learn how to free up your developers, so they can do their development work Marketers, business owners, and developers often need to work together to deliver the best possible results. But there can be too much togetherness. According to a recent Forrester study, only 47% of technology developers report that their relationship with marketing is […]

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Forrester: Keep Your Digital Strategy in Sync

Marketers and developers need to work together to produce better digital customer experiences. Delivering relevant, effective content and experiences to customers — at the perfect time and place — is the new imperative for businesses today. And that means making sure your digital strategies are in sync. When content is out of sync, it can […]

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Agile Content Management

When IBM asked CIOs in the IBM Global C-Suite Study about what’s important to them now, the results were clear –  top CIOs are focusing on “creating intelligent, agile cultures; wising up to the needs of customers; and rewiring the way their organizations reason.” Fully 90% of leader CIOs said they are focused on agile […]

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What is a Headless CMS?

What if your content management system knew your content? Learn more about cognitive content and Watson Content Hub here. ******************* The new term going around is “Headless Content Management System” or “Headless CMS.” But what exactly is that? When I first heard this term I was a little confused because it reminded me of the […]

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IBM named Leader in 2016 Gartner Magic Quadrants for Horizontal Portals and Web Content Management, again

  IBM has again been named a leader by Gartner in their Magic Quadrant studies for Horizontal Portals and Web Content Management. We’re especially proud of this recognition because we believe it means that we don’t just provide part of a solution – we offer a combined, proven solution that gives you the tools to […]

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The Business Value of IBM Digital Experience Solutions

Creating, managing and delivering first-class digital experiences is mission-critical for brands today, but consistently delivering that great experience has never been more challenging. Your response to both internal and external changes has to be lightning fast. You have to duplicate the message across more and more channels. And even though expectations are higher, you still […]

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There’s a Better Way to Manage Content

What if your content management system knew your content? Learn more about cognitive content and Watson Content Hub here. ******************** As I meet with brand leaders, I hear their stories about how they’re managing content. At IBM, we strongly believe in the power of content. Great content is key to attracting, inspiring and converting customers. […]

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