Digital Experience

The Digital Experience Changes Everything

    Think about your last marketing brainstorming session. Did specific channels, like mobile, dominate the conversation? Was the discussion centered on specific content types, like video or infographics? Many brands focus on channels and content because they’re tangible. However, by focusing on the details, you are likely missing both the bigger picture and the […]

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The Ball is in Our Court: IBM Helps Wimbledon Define a New Era of Digital Experience

Wimbledon serves up a new kind of digital experience Picture this: You’re sitting on your couch next to your 8 year old son/daughter. Roger Federer thrashes out one last hit; it soars over the net and whirls past the head of Rafael Nadal. You feel the rush of excitement. You and your child celebrate. You […]

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Watson Content Hub plugin for WordPress!

Watson Content Hub plugin for WordPress: true cognitive digital content/asset management, featuring embedded Watson technology WordPress estimates that it powers 27% of the Internet – with 409 million people viewing more than 15.5 billion published pages each month (yes, billions with a “B”!). Organizations of all sizes employ WordPress and its ecosystem of technology/solution plugins for […]

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Stay on Top of the Content Management Challenge with a Cognitive CMS

It’s no secret that the way in which we shop has changed dramatically over the last decade. Today’s consumers are savvy online shoppers who know exactly what they want. Instead of hitting the high street, consumers are going online and using multiple touch points across many different channels to compare products, leave reviews and make […]

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Forrester: How Marketers Can Take Control of Their Content

Web and mobile marketing content can’t wait Marketers trying to deliver the most relevant content to customers often can’t do it themselves, which means acting fast is just a dream. Every time they need to make a change to content, most marketers need to go though a developer. It’s not efficient, and it wastes the […]

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That Awkward Moment When You Have to Decide Who Gets Left Out of the Content Management System

I am not going to lie – I am still on my family’s Netflix account. Why pay for my own account when I have the login for the family account? However sharing a login does come with some drawbacks – on our account only one person can be watching Netflix at a time. There’s nothing […]

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Podcast: Choosing Content Management Software

You have lots of choices when it comes to content management software. Learn more about choosing content management software in this podcast by David Strachan, Offering Manager at IBM. David talks about selecting a CMS and what sets Watson Content Hub apart. The whole point of a CMS system is to help you create, as […]

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Forrester on Digital Experience: Set Your Developers Free

Learn how to free up your developers, so they can do their development work Marketers, business owners, and developers often need to work together to deliver the best possible results. But there can be too much togetherness. According to a recent Forrester study, only 47% of technology developers report that their relationship with marketing is […]

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Forrester: Keep Your Digital Strategy in Sync

Marketers and developers need to work together to produce better digital customer experiences. Delivering relevant, effective content and experiences to customers — at the perfect time and place — is the new imperative for businesses today. And that means making sure your digital strategies are in sync. When content is out of sync, it can […]

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Agile Content Management

When IBM asked CIOs in the IBM Global C-Suite Study about what’s important to them now, the results were clear –  top CIOs are focusing on “creating intelligent, agile cultures; wising up to the needs of customers; and rewiring the way their organizations reason.” Fully 90% of leader CIOs said they are focused on agile […]

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What is a Headless CMS?

What if your content management system knew your content? Learn more about cognitive content and Watson Content Hub here. ******************* The new term going around is “Headless Content Management System” or “Headless CMS.” But what exactly is that? When I first heard this term I was a little confused because it reminded me of the […]

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IBM named Leader in 2016 Gartner Magic Quadrants for Horizontal Portals and Web Content Management, again

  IBM has again been named a leader by Gartner in their Magic Quadrant studies for Horizontal Portals and Web Content Management. We’re especially proud of this recognition because we believe it means that we don’t just provide part of a solution – we offer a combined, proven solution that gives you the tools to […]

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