Digital Experience

What’s new in Watson Content Hub

We’ve been busy adding many new features to Watson Content Hub that will help content authors, admins and developers be more efficient in creating and publishing content to all marketing channels. Here are some highlights of what’s new: Extend your Watson Content Hub with webhooks Easily integrate and extend Watson Content Hub with popular 3rd […]

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Announcing the #DXInspire Jams 2019… Coming to a city near you!

Welcome to 2019 – the year of IBM Digital Experience!  The market has reacted positively to our strategic relationship with HCL, and the renewed focus on the development of our Digital Experience (DX) portfolio. When we announced the IBM and HCL strategic partnership, we wanted to reinforce our commitment to innovation with you, our customers.  […]

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Andertons Music tech team uses AI to win IBM London Hackathon

Last October, IBM hosted a hackathon in London where teams competed to demonstrate the superior customer experience capabilities of IBM Digital Commerce and Watson Content Hub. Several talented IT professionals from the region participated in the activity, assisted by knowledgeable IBM professionals. The winning team was an ingenious group of tech (and not-so-tech) guys from […]

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A New Era for Marketing and Commerce

Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software. You can read more about the announcement here. While the transition is not planned to take place until mid-2019, I thought it was important to share what this means for our portfolio […]

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Is it time to rethink your intranet?

  Is your intranet an afterthought? A little outdated? With so many external digital experience channels to manage, some businesses have neglected their intranet. But maybe it’s time to think again — an upgrade to your intranet platform can have a real impact on your business. KFC is known for their recipes, like their secret […]

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Better Customer Digital Experiences AND a 661% ROI

Ever wish you could go back to a simpler time? People who had businesses back before the internet were interested in providing a great customer experience, but it was all pretty straightforward. The customer had only a few touch points with the business — face to face, phone or mail – and the successful businesses  […]

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The FIFA World Cup Store: more than a store, it’s a soccer experience

“We were able to come up with some really innovative solutions to bring content and commerce together in a very short amount of time.—Colby Walker, Senior Manager – Digital Experience, Soccer.com”       Did the World Cup inspire you this year? Or maybe your kids need new gear for their soccer teams this fall? […]

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IBM + Shutterstock + AI: Building Engaging Digital Experiences Just Got A Whole Lot Easier

This may be the most dynamic pairing since Lennon and McCartney. Or maybe Ben and Jerry? Shutterstock, a leading, creative platform with over 200 million royalty-free images, video clips and music tracks, has announced a new strategic partnership with IBM. Soon, users of IBM Watson Content Hub will have access to the vast library of […]

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The Masters: Tradition Meets Cutting-Edge

The power behind the performance “IBM designs, develops and delivers digital experiences for global sporting events including The Masters, Wimbledon and the US Open — but these capabilities aren’t all fun and games. The same technologies that perform competitive analyses for players and connect events with millions of fans can help your business outperform the competition and […]

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The Seismic Shift of AI

Artificial intelligence (AI) is unleashing a new approach for customer experience strategy, design and development. We haven’t seen change on this scale since the ‘90s, when the internet transformed how we do business. But the timeline for evolution is far shorter than it was twenty years ago. Fifty percent of companies surveyed are already taking […]

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IBM Digital Experience: the power to just get it done

    IBM Named Leader in Gartner’s first Magic Quadrant for Digital Experience Platforms Praised for our market understanding, AI, and functional breadth ================================ Getting the job done. It’s a check mark on your to-do list, a feeling of accomplishment, and frequently, a way of evaluating success. Your digital experience team is under daily pressure […]

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Easily add AI-managed content to marketing campaigns

New Chrome Plug-in Connects IBM Watson Content Hub and IBM Watson Campaign Automation   Watson Content Hub plug-in for Watson Campaign Automation At IBM we continue to “walk the walk” when it comes to AI.  The most recent example is the new IBM Watson Content Hub (WCH) Marketing Connector – a Google Chrome plug-in for IBM […]

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