Digital Experience

Better Customer Digital Experiences AND a 661% ROI

Ever wish you could go back to a simpler time? People who had businesses back before the internet were interested in providing a great customer experience, but it was all pretty straightforward. The customer had only a few touch points with the business — face to face, phone or mail – and the successful businesses  […]

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The FIFA World Cup Store: more than a store, it’s a soccer experience

“We were able to come up with some really innovative solutions to bring content and commerce together in a very short amount of time.—Colby Walker, Senior Manager – Digital Experience, Soccer.com”       Did the World Cup inspire you this year? Or maybe your kids need new gear for their soccer teams this fall? […]

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IBM + Shutterstock + AI: Building Engaging Digital Experiences Just Got A Whole Lot Easier

This may be the most dynamic pairing since Lennon and McCartney. Or maybe Ben and Jerry? Shutterstock, a leading, creative platform with over 200 million royalty-free images, video clips and music tracks, has announced a new strategic partnership with IBM. Soon, users of IBM Watson Content Hub will have access to the vast library of […]

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The Masters: Tradition Meets Cutting-Edge

The power behind the performance “IBM designs, develops and delivers digital experiences for global sporting events including The Masters, Wimbledon and the US Open — but these capabilities aren’t all fun and games. The same technologies that perform competitive analyses for players and connect events with millions of fans can help your business outperform the competition and […]

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The Seismic Shift of AI

Artificial intelligence (AI) is unleashing a new approach for customer experience strategy, design and development. We haven’t seen change on this scale since the ‘90s, when the internet transformed how we do business. But the timeline for evolution is far shorter than it was twenty years ago. Fifty percent of companies surveyed are already taking […]

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IBM Digital Experience: the power to just get it done

    IBM Named Leader in Gartner’s first Magic Quadrant for Digital Experience Platforms Praised for our market understanding, AI, and functional breadth ================================ Getting the job done. It’s a check mark on your to-do list, a feeling of accomplishment, and frequently, a way of evaluating success. Your digital experience team is under daily pressure […]

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Easily add AI-managed content to marketing campaigns

New Chrome Plug-in Connects IBM Watson Content Hub and IBM Watson Campaign Automation   Watson Content Hub plug-in for Watson Campaign Automation At IBM we continue to “walk the walk” when it comes to AI.  The most recent example is the new IBM Watson Content Hub (WCH) Marketing Connector – a Google Chrome plug-in for IBM […]

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Watson Content Hub Makes Building Websites Less Complicated

      New Release: Watson Content Hub Standard Edition IBM Watson Commerce is pleased to announce the new IBM Watson Content Hub Standard Edition!  With this new edition, customers can easily create and manage a web experience natively in Watson Content Hub. All of this can be done using intuitive site editing tools, while […]

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The US Open is in our court: IBM helps the US Open define a new era of Digital Experience

    The IBM Digital Experience at the US Open Picture this: You’re sitting on your couch next to your 8 year old son/daughter. Roger Federer thrashes out one last hit; it soars over the net and whirls past the head of Rafael Nadal. You feel the rush of excitement. You and your child celebrate. […]

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IBM Digital Experience Manager: Continuous innovation

  Want to be a digital experience innovator? Then choose the platform that has been leading the pack for 15 years   IBM Digital Experience Manager: Continuous innovation Today’s empowered consumers demand digital experiences with “wow” value, whether they’re quickly scanning your website for product information or signing in, hoping to complete a digital order […]

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Keep Moving Forward: Why Your Digital Experience Platform is Critical

    In today’s business landscape, your digital experience is your brand experience. Customers interact with your brand across a range of platforms, including websites, social media, external sites, mobile devices, and “beyond the screen” devices such as IOT, voice and virtual reality. As brands learn to navigate this fast-evolving environment, one thing is clear: […]

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The Digital Experience Changes Everything

    Think about your last marketing brainstorming session. Did specific channels, like mobile, dominate the conversation? Was the discussion centered on specific content types, like video or infographics? Many brands focus on channels and content because they’re tangible. However, by focusing on the details, you are likely missing both the bigger picture and the […]

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