Digital Experience

Watson Content Hub plugin for WordPress!

Watson Content Hub plugin for WordPress: true cognitive digital content/asset management, featuring embedded Watson technology WordPress estimates that it powers 27% of the Internet – with 409 million people viewing more than 15.5 billion published pages each month (yes, billions with a “B”!). Organizations of all sizes employ WordPress and its ecosystem of technology/solution plugins for […]

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Stay on Top of the Content Management Challenge with a Cognitive CMS

It’s no secret that the way in which we shop has changed dramatically over the last decade. Today’s consumers are savvy online shoppers who know exactly what they want. Instead of hitting the high street, consumers are going online and using multiple touch points across many different channels to compare products, leave reviews and make […]

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Slideshare: Compelling Experiences with Intelligent Content

Happy with your CMS? Think about your last big campaign. Everything’s rosy at the beginning, right? The mood is optimistic — we are going to create the greatest content in the history of content creation, information will flow smoothly, the global team will have access to all the assets they need, and we’ll deliver the […]

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Forrester: How Marketers Can Take Control of Their Content

Web and mobile marketing content can’t wait Marketers trying to deliver the most relevant content to customers often can’t do it themselves, which means acting fast is just a dream. Every time they need to make a change to content, most marketers need to go though a developer. It’s not efficient, and it wastes the […]

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That Awkward Moment When You Have to Decide Who Gets Left Out of the Content Management System

I am not going to lie – I am still on my family’s Netflix account. Why pay for my own account when I have the login for the family account? However sharing a login does come with some drawbacks – on our account only one person can be watching Netflix at a time. There’s nothing […]

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Podcast: Choosing Content Management Software

You have lots of choices when it comes to content management software. Learn more about choosing content management software in this podcast by David Strachan, Offering Manager at IBM. David talks about selecting a CMS and what sets Watson Content Hub apart. The whole point of a CMS system is to help you create, as […]

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Forrester on Digital Experience: Set Your Developers Free

Learn how to free up your developers, so they can do their development work Marketers, business owners, and developers often need to work together to deliver the best possible results. But there can be too much togetherness. According to a recent Forrester study, only 47% of technology developers report that their relationship with marketing is […]

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Forrester: Keep Your Digital Strategy in Sync

Marketers and developers need to work together to produce better digital customer experiences. Delivering relevant, effective content and experiences to customers — at the perfect time and place — is the new imperative for businesses today. And that means making sure your digital strategies are in sync. When content is out of sync, it can […]

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The content you need when you need it

Try Watson Content Hub for 30 days, FREE!   Has content become king at your company? Is your marketing department planning to produce more content this year than last year? If so, you’re not alone. In a recent survey, 70 percent of those organizations surveyed planned to increase their content creation. So, this is great. […]

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Digital Experience Changes Everything

Try Watson Content Hub for 30 days, FREE!   You need a great digital experience Customers can always tell when your digital experience processes aren’t firing on all cylinders. They may not be getting the buying suggestions they expect, the home page may start to look a little outdated or there may be a glitch […]

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Three cool things for marketers

Try Watson Content Hub for 30 days, FREE!   IBM Watson Content Hub is a great tool for storing structured content and assets in a cloud-based repository available to all your users, including your marketing team. Here are three reasons why Watson Content Hub is cool for marketers.   1.   My content is structured As […]

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Update Your Retail Content Strategy

Try Watson Content Hub for 30 days, FREE! Are you constantly updating your retail content? That consumes resources –merchandisers, marketers and IT — all working together to keep digital storefronts up-to-date, attractive and functional. Does your team always hunt for images, copy and videos to create that online content? That takes time and money. Do […]

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