Customer Analytics

Some big updates in the latest release from IBM Digital Analytics and Tealeaf

It’s been a very busy few weeks for our team here. First, IBM launched the new ExperienceOne brand at our Smarter Commerce Global Summit in Tampa, collecting IBM’s leading customer engagement solutions under a single banner for the first time. Then, two long-awaited analyst reports were published, both confirming once again IBM’s leadership not just […]

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How to Overcome Google’s Paid Search Keyword (Not Provided) update

Google is known to cause massive stir in the online world with its algorithmic updates. It strives hard to continue to keep its customers engaged and has been exceptionally successful in the process. Google has consistently launched new updates to secure its search environment and deter its critics. If you could imagine managing the largest […]

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Where Does Your Program Stand? – Digital Analytics 3D Maturity Model

There are many Digital Analytics Maturity Models out there. And over the years they have become more and more complex. I developed one a while back that at the time was more complex then most of what people were using but I thought it needed the added dimensions. Now I think many models have gotten […]

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Leadership in the Age of Big Data Analytics

With data availability and accessibility being at an all-time high, the analyst community is in big demand. The need for learning new enterprise grade technologies such as Hadoop and IBM Watson is becoming critical. Data is available in all shapes, sizes, quality and quantity. Increase in demand requires analysts to advance their skills to the […]

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Fundamentals of Digital Marketing and Analytics Strategy For 2014 – Part 1

Last year, I posted my take on the digital marketing strategy on the Rackspace blog while leading their digital marketing organization. This post is one of a two-part blog series, which extends the discussion further for 2014 and beyond. Digital marketing has evolved and the purchase cycle has become more complex, as marketers struggle to […]

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Service So Good It Is Marketing: 7 Ways To Amp ROI With Customer Analytics

Customer analytics is not new, but it’s becoming a focal point of how to increase marketing success and revenue. “Good marketing feels like a service, and the service is so good that it’s marketing,” said Jay Henderson, Strategy Director, Enterprise Marketing Management for IBM in a recent webinar as part of the DMA Analytics Council […]

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The Hot New Gift For Retailers And Marketers Is Big Data

The IBM Digital Analytics Benchmark has released shopping reports for Thanksgiving, Black Friday and Cyber Monday.  Here are a few highlights:     From Thanksgiving through Cyber Monday, online sales increased 16.5% Cyber Monday was the biggest online shopping day in history with a 20.6% increase in online sales. Mobile sales led the way, exceeding […]

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It’s the year of the mobile shopper … and I mean it this time

It seems like every year, the retail pundits predict that this will finally be the holiday season that mobile shopping comes of age. (Hello, self.) Well I think we can all finally retire that prediction and definitively chalk that up in the win column. Based on what we’re seeing from Black Friday and Thanksgiving returns, […]

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Holiday Retail Forecast: Go Long On Gift Cards

In a previous post about the gargantuan single day e-retail extravaganza that occurred on “Singles Day” in China, which started me wondering what are some of the soothsayers seeing in terms of this year’s holiday e-retail sales in the U.S. Brand Keys, an NYC-based brand loyalty and customer engagement research consultancy, recently forecasted a ~ […]

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Bigger Holiday Profits: There’s A Cloud For That

As the dinner bell rings and the aroma of the holiday feast wafts to hungry noses this season, it triggers appetites for delicious food and holiday shopping. As predictable as that behavior is, a mystery unfolds each year for retailers. How big is this season’s appetite, and, even more important for marketing professionals, through what […]

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IBM’s New Digital Loan Processing (DLP) Solution Creates A Transformative Application And Processing Experience

IBM’s new Digital Loan Processing (DLP) provides the capability for mortgage lenders to transform their customer experience. Mortgage lenders can now quickly leverage DLP to provide a rich digital experience for borrowers by including mobile engagement and analytics. Based on IBM’s Smarter Commerce initiative, DLP allows both lenders and borrows to benefit from reduced cycle […]

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Fix Your Funnel – The Very, Very Top of It!

In my last two posts, I focused on analyzing and optimizing your funnel once visitors had gotten to your website. But there is an even bigger opportunity to ‘widen the top of the funnel:’ the ability to optimize your marketing programs so you get even more visitors to visit your website in the first place! […]

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