Customer Analytics

Telefonica leads the digital transformation in Latin America

Hello from Las Vegas! We are hosting more than 20,000 industry leaders and technology experts this week at IBM Interconnect, The Premier Cloud and Mobile Conference, and engaging in rich and meaningful conversations on customer engagement solutions. There are endless sessions and labs on the Cloud, Internet of Things and Mobile Enterprise where customers, business […]

Continue reading

Retailers Benefited from Generous Gift Givers this Valentine’s Day

Despite bitter temperatures across the US this winter, consumers embraced Valentine’s Day shopping wholeheartedly. Based on new data from IBM Digital Analytics Benchmark, you spoiled your loved ones this year … specifically, overall online shopping rose 10.2% during the week of Valentine’s Day compared to the same period in 2014. After spending hours reading candy […]

Continue reading

Archive


Categories


Introducing Customer Analytics Solution Patterns to Drive Five Common Business Goals

As online traffic and sales continue to increase, accelerated by the explosion of mobile devices, omni-channel interactions have become the norm. As always, businesses want to acquire the right customers, deliver outstanding customer experiences, understand their customers’ journeys, serve and delight customers and minimize fraud. To do this effectively in 2015 requires a keen understanding […]

Continue reading

Top 10 Smarter Commerce Blog Posts of 2014

Thank you to everyone who read, contributed or otherwise engaged with our blog over the past year. We published 300 blog posts in 2014 on a range of topics by dozens of IBM executives and subject matter experts, distinguished Business Partners and honorary clients and external thought leaders. Below are the top 10 most visited […]

Continue reading

Silverpop Cloud-Based Digital Marketing and Partner Network

Over the past several weeks I’ve started working with Silverpop, a recent acquisition earlier this year in IBM ExperienceOne, to learn about the Silverpop Partner Network and use cases for integration. Silverpop is a cloud-based digital marketing provider that offers email marketing and lead management solutions. By providing deep, behavior-based customer insights and an intuitive […]

Continue reading

Usability Analysis for Optimized Clicks and Improved Customer Satisfaction

Today’s web and mobile sites are dynamic and ever changing. This can create unknown usability issues that negatively affect how customers perceive and respond to digital content, images and target messages. Organizations need tools that surface actionable insights about customer behavior and intent in order to remove sources of confusion and struggle, and improve customer […]

Continue reading

Customer insight with analytics in the Bluemix Cloud

Recently, I discovered how to take advantage of Big Data & Analytics services available in the Cloud by pairing them with customer profiles, demographics, and behavioral data for customer insight. These services help improve segmentation and customer targeting for marketing and customer engagement solutions. For example, I was able to start working with R language […]

Continue reading

Are Your Customer Analytics Driving Customer Engagement and Revenue?

Today’s consumers are interacting with brands in more ways than ever, with online, mobile, in-store and call center channels all in the mix. According to IBM’s “Greater Expectations: Consumers are asking for tomorrow, today” report, 81% of consumers are using social, local and mobile technologies to do some combination of browsing, researching and buying products. […]

Continue reading

Improve omni-channel campaign segmentation with customer data

Marketers use a range of customer engagement, analytics and social services across customer-facing channels to gain insight into customer behaviors with web and behavior analytics, and to drive customer interactions with rich media or ratings and reviews. These services all can provide a wealth of important customer data marketers can leverage to improve segmentation and […]

Continue reading

Three Multivariate Testing Opportunities You Are Likely Not Taking Advantage of Today

Recently IBM ExperienceOne and distinguished business partner Maxymiser hosted a joint webinar on multi-variate testing. In it, IBM Vice President Kevin Bishop (@brandmaster63) and Maxymiser Founder and President Mark Simpson (@MarkJ_Simpson) walked through three key opportunities likely not utilized in today’s realm of A/B and multivariate testing. Be sure to watch the on-demand replay: http://get.maxymiser.com/gU0Q7Ia0p002JR06R000xdD […]

Continue reading

Identifying moments that matter: the key to growing customer lifetime value

The following is a guest post by Anurag Wadehra, Chief Marketing Officer at LivePerson. Consumers are becoming increasingly vocal about where brands are failing them, and today, social networks and messaging apps are amplifying their complaints for potentially “viral” impact. What consumers are demanding is simple in premise and they can no longer be ignored: […]

Continue reading

Let’s talk turkey

This week on #MediaChat: holiday readiness. In these dog days of summer, consumers are on the hunt for sunscreen, bathing suits, and outdoor furniture. And thanks to the heat and humidity, Christmas couldn’t be further from the minds of summer shoppers. But that’s not the case for retailers and marketers – July marks just three […]

Continue reading