Customer Analytics

Gain Insights from Customer Journey Analysis to Build Superior Experiences

When released later this year, IBM Journey Analytics will be the first solution allowing you to visualize and analyze the paths your customers take, over time and across channels. We unveiled Journey Analytics to great excitement at IBM Amplify 2015 and, as we move toward launch, I want to continue to share details about what […]

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Customer Journey Analytics: Analyze and View the Customer Journey over Time and across Devices

Last month at the IBM Amplify 2015 conference, we unveiled IBM Journey Analytics. With a planned release later this year, Journey Analytics is the first solution to visualize and analyze the paths customers take, over time and across channels. We have and continue to listen to our clients, and from this collaboration we know providing […]

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How to Acquire the Right Customers

Today’s customers are more demanding and empowered than ever before. They are fast-paced and interact with brands across multiple channels. For marketers, this surge in digital interactions has introduced a host of challenges. Organizations should be able to meet customer expectations for a relevant, seamless experience across all channels. Marketers are constantly looking for ways […]

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Hanes Brands Personalizes the Fabric of the Customer Experience

Getting personal. It’s what business is all about these days. If you don’t believe it, take a page out of the HanesBrands playbook. Hanes – one of the world’s preeminent apparel companies – certainly gets “personal.” They sell bras, panties, shapewear, sheer hosiery, men’s underwear, and much more in the US, Canada, Mexico and other […]

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Boost Your Results by Optimizing the Customer Journey

With the proliferation of smart phones and tablets, an experience with your company is just a tap away. Your customers can now access your brand at anytime from anywhere. This increased contact is a double-edged sword. It presents unprecedented opportunities to connect on a personal level with your customers and create a lasting, long-term dialog […]

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Delivering Smarter Loyalty Programs with IBM Commerce

The following is a guest post by Jane Ricciardelli, CMO of Exchange Solutions. Loyalty programs are table stakes for retailers these days. But, with all the money that marketers spend on loyalty promotions and programs, do they truly increase customer engagement and provide value to the organization? A recent Colloquy study showed that although there are […]

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Customer Experience Management: ROI that Speaks for Itself

The mobile world we live in has transferred the power of authority from the hands of the elite few to the empowered many. Being able to make mobile transactions anytime and anywhere gives customers the speed and convenience to shop by their own rules. This is great for business; however, this also means that keeping […]

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Insurance as a Service?

“Living at risk is jumping off a cliff and building your wings on the way down.” — Ray Bradbury Imagine a world where your insurance benefits and rates fluctuate on a daily or even hourly basis, based on your unique lifestyle. Sure, you have a baseline of auto and homeowner’s insurance that protects your “stuff.” […]

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Delight Your Customers with Exceptional Service

With so many touchpoints consumers can interact with companies and individuals, today we are empowered to take control of how we want to engage with businesses. As millennials accelerate the pace at which they adopt technology moving from laptops to mobile devices to wearable gadgets, companies not only offer customer support via phone or email […]

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Spring is Here – Before You Know it So Will the Holidays

Now that the snow has finally melted, I keep insisting that it should in the 70s by now instead of the 50s despite historically low figures for the month of March. “The first day of Spring is over, let’s get on with it!” And so it goes with the holiday season. Before we know it, […]

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The Dark Side of Influencers – Dealing with Brand Assassins and Brandjacking

The following is a guest post by Ben Foley, Marketing Coordinator at Tracx, an IBM Business Partner. As the leading social media listening and engagement platform for enterprises, Tracx helps brands to properly identify and manage their social influencers. By implementing a unified next-generation social enterprise platform, companies are able to align with the people […]

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Performance Bicycle Leverages Content Marketing to Engage with Bike Enthusiasts

As spring thankfully arrives after this brutal winter, many are excited to enjoy the outdoors again. This is particularly the case for the avid bikers who spend their weekends on the nearby roads and trails. Founded in 1982 and headquartered in North Carolina, Performance Bicycle is a leading retailer of cycling products. With a comprehensive […]

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