B2B Commerce

Analyst report: CPQ linked to revenue gains and better customer experiences

      The Easy Button Have you ever wished for an “Easy Button?” Started in 2005 as part of an ad campaign for Staples, the office supply company, the Easy Button has become a funny metaphor for finding better solutions to frustrating situations. In business, as well as life in general, sadly, there’s no […]

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Digital Leaders Come Together on B2B Innovations and Trends

B2B Digital Transformation Call it the consumerization of B2B marketing, call it digital transformation – however you refer to it, it’s no secret that the B2B digital world is changing. For some time, B2Bs have lagged behind B2Cs in moving from traditional marketing to newer digital technology, citing the complexity of their product mix or […]

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Why your B2B eCommerce platform needs to be more like a B2C’s

Bring the Best B2C Capabilities to B2B eCommerce 80 percent of B2B buyers now expect the same buying experience as B2C customers. After experiencing quick, efficient digital purchasing on Amazon and other popular retailers, B2B customers expect the same personalized and seamless cross-channel and cross-device experiences. Is your eCommerce experience ready to deliver? Do your […]

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Gartner: IBM Leads in B2B eCommerce

      Complexity and Scale: Two Crucial Components of Effective Digital Platform Technology In today’s global economy, many B2B companies work with businesses around the world, dealing with multiple languages, currencies and cultural differences. This means that your eCommerce website must handle all of these complexities while providing a seamless and easy-to-buy experience for […]

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The Power of B2B Personalization

    Personalization is no longer optional in the B2B world, with Gartner predicting that by 2018, B2B companies with e-commerce personalization will outsell by 30 percent competitors that are not providing a personalized experience. When creating your B2B personalization strategy, be sure to include the following:   Personalized messaging Different types of customers have […]

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