B2B Commerce

Andertons Music tech team uses AI to win IBM London Hackathon

Last October, IBM hosted a hackathon in London where teams competed to demonstrate the superior customer experience capabilities of IBM Digital Commerce and Watson Content Hub. Several talented IT professionals from the region participated in the activity, assisted by knowledgeable IBM professionals. The winning team was an ingenious group of tech (and not-so-tech) guys from […]

Continue reading

Analyst report: CPQ linked to revenue gains and better customer experiences

      The Easy Button Have you ever wished for an “Easy Button?” Started in 2005 as part of an ad campaign for Staples, the office supply company, the Easy Button has become a funny metaphor for finding better solutions to frustrating situations. In business, as well as life in general, sadly, there’s no […]

Continue reading

Archive


Categories


Digital Leaders Come Together on B2B Innovations and Trends

B2B Digital Transformation Call it the consumerization of B2B marketing, call it digital transformation – however you refer to it, it’s no secret that the B2B digital world is changing. For some time, B2Bs have lagged behind B2Cs in moving from traditional marketing to newer digital technology, citing the complexity of their product mix or […]

Continue reading

Bring the Best B2C Capabilities to B2B eCommerce

80% of B2B buyers now expect the same buying experience as B2C customers. After experiencing quick, efficient digital purchasing on Amazon and other popular retailers, B2B customers expect the same personalized and seamless cross-channel and cross-device experiences. Is your eCommerce experience ready to deliver? Do your customers have to work hard to buy from you? […]

Continue reading

The Power of B2B Personalization

Personalization is no longer optional in the B2B world, with Gartner predicting that by 2018, B2B companies with e-commerce personalization will outsell by 30 percent competitors that are not providing a personalized experience. When creating your B2B personalization strategy, be sure to include the following: Personalized messaging Different types of customers have different needs, and […]

Continue reading