Effective PPC Campaign Cloning

In the world of Search Engine Marketing, one of the many “must have” features in an SEM application is the ability to quickly grow one’s portfolio of keywords to increase coverage – either using relevant keyword suggestions or the ability to clone keywords quickly from one vendor across to another via a Campaign Cloning feature. […]

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Optimizing for The Future

As Joe has mentioned, we are very proud of our results in “The Forrester Wave™ Web Analytics, Q3 2009,” which just came out on July 23, 2009. One of the areas where we ranked exceptionally well was in our strategy, so I thought I’d take this opportunity to lay out a little of the thinking […]

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Does your web analytics matter?

As far as applied web analytics is concerned, there are two types of people in the world: those who use analytics because they know it’s important to do it, and those who use analytics because it’s making a big difference for their business. What type of analytics person are you? It’s true that the two […]

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Search marketers confident about budget increase, not so about Bing

We recently polled search marketing practitioners and executives about their paid search programs. The poll was taken during a PPC best-practice webinar that we hosted with Search Marketing Standard. The webinar shared the experience and insights of Hello Direct, a Coremetrics client, who was able to maintain great search program performance despite massively reduced budgets […]

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Maneuvering Mobile

If you are like any of my clients you are probably asking one or more of the below questions: 1. How can I understand mobile visitors on my site? 2. Do I really need to invest in a pure mobile site if I don’t already have one or should I invest in an iPhone application? […]

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Giving Credit Where Credit Is Due: Attribution

  William Greene, Senior Business Analyst I’ve been working here at Coremetrics for several years now and have found that optimization of all forms of paid marketing often provides some of the quickest return on investment for our clients. This is especially true when clients take the time to understand the impact of various attribution […]

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